- In September 2024, The Hershey Company launched its newest oversized gummy product line, Shaq-A-Licious XL Gummies, featuring Shaq-A-Licious Original and Shaq-A-Licious Sour in three playful shapes and flavors. This launch highlights Hershey’s strategic move into novelty and celebrity-branded gummies to attract a younger audience
- In August 2024, HARIBO unveiled its first-ever football-themed gummy offering, the HARIBO Football Mix, which includes six unique gummy shapes and fruity flavors such as strawberry, raspberry, pineapple, lemon, apple, and orange in a dual-layered texture. This limited-edition mix is a targeted play toward sports fans and seasonal demand spikes
- In October 2023, Ferrara reached an agreement to acquire Jelly Belly, aiming to combine Jelly Belly’s wide range of gourmet jelly beans with Ferrara’s broad sugar candy portfolio. This acquisition strengthens Ferrara’s position in the premium confections segment and expands its product diversity
- In May 2022, Jelly Drops entered the U.S. market with its hydrating candy innovation, made of 95% water, added electrolytes, and no sugar. This product is particularly gaining traction among elderly consumers, especially those with Alzheimer’s, addressing hydration challenges in a flavorful format
- In February 2022, Amway Corp. India introduced nutrition supplements in candy and jelly strip forms under the Nutrilite brand, focusing on convenience and taste. This initiative reflects the company’s push to appeal to modern consumers seeking easy-to-consume health products
