- Natural vitamins, derived from natural sources such as plants, fruits, and herbs, are increasingly vital in supporting health and wellness across various applications, including food & beverages, feed, and personal care products, due to their perceived safety and efficacy
- The demand for natural vitamins is fueled by growing health consciousness, increasing prevalence of vitamin deficiencies, and a preference for clean-label, sustainable products
- South Africa dominated the Middle East and Africa natural vitamins market with the largest revenue share of 38.5% in 2024, driven by a well-established health and wellness industry, high consumer awareness, and the presence of key market players. The country is witnessing significant growth in natural vitamin consumption, particularly in fortified foods and dietary supplements
- The U.A.E. is expected to be the fastest-growing country in the natural vitamins market during the forecast period, propelled by rapid urbanization, rising disposable incomes, and increasing demand for premium health and wellness products
- The Vitamin C segment dominated the largest market revenue share of 32.5% in 2024, driven by its widespread use in dietary supplements and fortified foods due to its immune-boosting properties and high consumer awareness
