“Increasing Adoption of Clean-Label and Organic Products”
- The Middle East and Africa natural vitamins market is experiencing a significant trend toward clean-label and organic products, driven by growing consumer awareness of health and wellness
- Consumers are increasingly seeking natural vitamins derived from plant and animal sources, perceiving them as healthier and more sustainable compared to synthetic alternatives
- This trend is boosting demand for vitamins in various forms, such as powders and liquids, used in applications such as food & beverages, feed, and personal care products
- For instances, companies are developing organic, whole-food-based vitamin supplements to cater to health-conscious consumers, particularly in urban areas of South Africa and the U.A.E
- The clean-label movement is also influencing product formulations, with manufacturers emphasizing transparency in sourcing and production to build consumer trust
- Natural vitamins, such as Vitamin C from fruits or Vitamin D from natural sources, are gaining traction for their perceived benefits in supporting immunity and overall health
