- Projection mapping, the technique of projecting visuals onto non-traditional and irregular surfaces to produce immersive, three-dimensional environments, is gaining significant traction across sectors such as entertainment, advertising, education, religious events, and cultural exhibitions in the Middle East and Africa. The technology’s ability to visually transform static structures into engaging, dynamic experiences is redefining audience interaction in both commercial and public domains.
- The market growth is primarily driven by the escalating demand for experiential marketing and the rising popularity of immersive events, festivals, and brand activations. Venues such as theme parks, heritage museums, architectural landmarks, and retail malls are increasingly using projection mapping to enhance visual engagement and drive visitor footfall.
- Saudi Arabia dominates the Middle East and Africa projection mapping market with a revenue share of over 38.7% in 2025, attributed to strong investments in Vision 2030 initiatives, rising consumer appetite for high-tech entertainment, and frequent hosting of mega-events like Riyadh Season, MDLBEAST Soundstorm, and Noor Riyadh Festival. These events extensively leverage projection mapping to create visually immersive narratives, enhancing attendee experience.
- The UAE is anticipated to be the fastest-growing market in the region throughout the forecast period. Growth is propelled by smart city initiatives, tourism-driven installations, and substantial investment in digital art exhibitions and public space innovation—such as the projection mapping-led Festival of Lights in Sharjah and Expo City Dubai activations.
- The Entertainment & Events application segment is expected to hold the largest market share of around 41.5% in 2025, driven by its widespread integration into concerts, sports events, live shows, and cultural festivals. The increasing deployment of projection mapping to craft immersive visual storytelling continues to reshape how audiences experience performances, reinforcing the segment's market dominance.
