“Cultural Tourism and Mega Events Fueling Immersive Projection Experiences”
- A dominant trend shaping the Middle East and Africa Projection Mapping Market is the increasing deployment of projection mapping in cultural tourism, mega festivals, and national celebrations, driven by government-backed initiatives aimed at transforming urban and heritage sites into interactive visual experiences.
- For instance, Saudi Arabia’s Noor Riyadh Festival 2024, one of the largest light and art events in the world, featured projection mapping installations across historic and contemporary landmarks. The event combined light-based artworks and immersive storytelling, attracting millions of visitors and reinforcing Saudi Arabia’s commitment to digital transformation through Vision 2030.
- Similarly, Dubai Expo City continues to host projection mapping-led digital art exhibitions, using large-scale 3D visuals and interactive surfaces to attract both tourists and residents. This aligns with the UAE’s focus on becoming a global hub for innovation and immersive technologies.
- Companies like Panasonic and Epson have been active in supplying high-lumen projectors and edge blending solutions for events like the Festival of Lights in Sharjah, demonstrating how high-definition, synchronized projection mapping systems are reshaping public spaces into storytelling canvases.
- Additionally, projection mapping is increasingly used in religious and cultural observances. In 2023, the AlUla Moments festival in Saudi Arabia incorporated projection visuals onto ancient rock formations to narrate historical tales, blending technology with heritage.
- Museums and indoor venues across Qatar and the UAE are also deploying interactive projection mapping for education and tourism, including the Qatar National Museum’s immersive galleries that integrate dynamic projections with artifact displays.
