Middle East Functional Flour Market, By Category (Non-GMO, GMO), Source (Cereals, Legumes, Chia, Potato, Tapioca), Application (Bakery and Confectionery Products, Convenience Food, Sport Nutrition, Infant Formula, Meat, Poultry and Sea Food, Animal Feed, Dairy Products, Beverages, Nutritional Bar, Nutritional Supplements), Technical Type (Heat Treated Flour, Extrusion Processing, Drum Drying) – Industry Trends and Forecast to 2030.
Middle East Functional Flour Market Analysis and Size
Consumers prefer healthy, functional flour products that offer them peace of mind regarding ethical and environmental claims. Consumers are demanding healthy, clean, labeled functional flour, and manufacturers must provide full transparency on their source of functional flour products to deliver the required key nutrients.
Data Bridge Market Research analyses that the Middle East functional flour market, which was USD 3,312.20 million in 2022, would rocket up to USD 5,573.04 million by 2030, and is expected to undergo a CAGR of 6.7% during the forecast period. "Non-GMO" dominates the category segment of the functional flour market owing to the growing demand for industrial practices. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Middle East Functional Flour Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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By Category (Non-GMO, GMO), Source (Cereals, Legumes, Chia, Potato, Tapioca), Application ( Bakery and Confectionery Products, Convenience Food, Sport Nutrition, Infant Formula, Meat, Poultry and Sea Food, Animal Feed, Dairy Products, Beverages, Nutritional Bar, Nutritional Supplements), Technical Type (Heat Treated Flour, Extrusion Processing, Drum Drying)
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Countries Covered
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Saudi Arabia, UAE, Lebanon, Qatar, Kuwait, Israel, Oman, Iraq, Jordon, Egypt, Bahrain, Palestine, and Syria
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Market Players Covered
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General Mills Inc. (U.S.), Ingredion Incorporated (U.S.), ADM (U.S.), AGRANA Beteiligungs-AG (Austria), ARDENT MILLS (U.S.), Bunge Limited (U.S.), SunOpta (Canada), ABF Ingredients (U.K.), Limagrain - Ingrédients (France), Bakels Sweden (Sweden), and Mühlenchemie GmbH & Co. KG (Germany)
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Market Opportunities
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Market Definition
Functional flour is processed or specialty flour offering five times higher water-binding capacity than conventional flour. This flour is derived through hydro-thermally treatment, including roller drying, thin layer drying, and extrusion. An improved nutritional benefit offered by functional flour with low fat that supports a healthy diet is increasing its consumption and demand of functional flour in the Middle East functional flour market. It is derived from the natural process to offer additive-free content and high-fiber food products. It has wide application in several food industries, for instance, loaf bread, baguettes, rustic crusty bread, pizza, sourdough, and others, owing to low fat and improved natural content.
Middle East Functional Flour Market Dynamics
Drivers
- Increasing demand for healthy food products
Consumers are adopting a healthy lifestyle and consuming healthy foods, organic food, and healthy drinks. Available flour offers added protein and nutritional values with reduced fat content and are significantly used for coeliac disease consumers. The consumption of organic food is increasing owing to the major demand for plant-based or natural ingredients-based food products projected to support the growth of the functional flour market. Due to the COVID-19 pandemic, people demand healthier products, such as functional flour, to maintain their health. The benefits of functional flour for human health such as low fat, gluten-free, and improved nutritional value, augment the market growth.
- Rising demand for the clean label products
Clean labeled products such as functional flours are customers' expectations. Customer opinions are of prime importance for companies a. Consumers today are more informative about the products they consume. Incorporating the consumers' expectations in products in terms of quality and clean-label ingredients will aid food companies in gaining a competitive edge in the market in the coming years as consumers increasingly demand clean-label products. The spread of the COVID-19 pandemic has made people more concerned about their health and demanding organic and clean labeled functional flour products, projected to drive the growth of the Middle East functional flour market.
Opportunities
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Rising demand for the gluten-free flour
Consumers are getting more concerned about the ingredients of food products, creating a huge opportunity for the market to introduce gluten-free flour products. Gluten-free flour has increasing demand in the Middle East due to the benefits offered by the flour, such as added protein, suitable for coeliac disease suffering consumers and others. Gluten-free flour has become a part of the healthy lifestyle, creating a huge opportunity for the market.
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Strong research activities
The increasing research activities in the market to offer advanced functional flour having additional benefits is creating an opportunity for the market to grow at a stronger rate. New product developments are carried out through scientific studies to meet the emerging need for healthy food products. These strong activities are developing new offerings for food manufacturers with better taste and national benefits. Such initiatives to develop new functional flour products for food manufacturers create opportunities for the market to grow stronger. Product development helps to increase the sale by offering multiple food product applications; hence it is helping the functional flour market increase its share.
Restraint/Challenge
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Stringent regulations imposed by the governments
The governments of various countries in the Middle East have introduced some stringent regulations for food products to ensure health and safety among consumers. Some manufacturers utilize genetically modified raw materials to produce functional flour and do not maintain transparency about such raw materials on product labeling. According to a study conducted by Greenpeace, in UAE, about 40% of food is genetically modified without proper labeling. Therefore, to avoid such issues, the government of UAE has imposed stringent regulations. Stringent regulation imposed by the government is the major restraint for the Middle East functional flour market.
Recent Developments
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In February 2020, ARDENT MILLS acquired Andean Naturals, Inc.'s quinoa sourcing, packaging, and cleaning operation based in the U.S. This operating facility will be the company's first gluten-free sourcing and cleaning facility with the ability to expand to other grains. This acquisition has enabled the company to meet growing consumer demand for high-quality, nutritious grains and other sources of plant-based ingredients
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In January 2020, AGRANA Beteiligungs-AG acquired Marroquin Organic International distributor for the distribution of the company's starch products in the U.S. Marroquin Organic International is a leader with 29 years of experience in the non-GMO and organic sector in the U.S. and has a high reputation in the market.
Middle East Functional Flour Market Scope
The functional flour market is segmented based on category, grade, source, application, and technical type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
CATEGORY
- GMO
- NON GMO
GRADE
- FOOD GRADE
- FEED GRADE
SOURCE
- CEREALS
- WHEAT
- MAIZE
- RICE
- BARELY
- RYE
- SORGHUM
- MILLET
- OTHERS
- LEGUMES
- LENTILS
- CHICK PEA
- PEAS
- YELLOW PEA
- GREEN PEA
- NUTS
- BEANS
- OTHERS
- POTATO
- TAPIOCA
- CHIA
- OTHERS
APPLICATION
- BAKERY AND CONFECTIONERY PRODUCTS
- BREADS
- COOKIES, CRACKERS
- CAKES, MUFFINS AND DOUGHNUTS
- PIE CRUSTS & PIZZA DOUGH
- CHOCOLATE
- CANDIES
- CHEWING GUMS
- OTHERS
- BAKERY AND CONFECTIONERY PRODUCTS, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- CONVENIENCE FOOD
- READY TO EAT MIDDLE EASTL
- SOUPS, SEASONING, AND SAUCES
- INSTANT NODDLE
- MARGARINE SPREAD
- OTHERS
- CONVENIENCE FOOD, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- SPORT NUTRITION, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- INFANT FORMULA, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- MEAT, POULTRY AND SEA FOOD, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- ANIMAL FEED, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- BEVERAGES, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- NUTRITIONAL BAR, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- NUTRITIONAL SUPPLEMENTS, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
- DAIRY PRODUCTS, BY TYPE
- CEREALS
- LEGUMES
- POTATO
- CHIA
- TAPIOCA
- OTHERS
TECHNICAL TYPE
- HEAT TREATED FLOUR
- HYDROTHERMAL TREATMENT
- THERMAL TREATMENT
- EXTRUSION PROCESSING
- DRUM DRYING
- OTHERS
Functional flour market Regional Analysis/Insights
The functional flour market is analyzed, and market size insights and trends are provided by category, grade, source, application, and technical type, as referenced above.
The countries covered in the functional flour market report are Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Egypt, Lebanon, Palestine, Israel, Syria, Iraq, and Jordan.
Saudi Arabia dominates the functional flour market because of the strong base of manufacturing facilities, strong presence of major players in the market, increased demand for gluten-free flour-based products among the consumers, and rising number of business strategies in this country.
U.A.E. is expected to witness significant growth during the forecast period of 2023 to 2030 due to the increase in demand for flour-based products, rise in gluten-free products demands, growing research activities in the region, availability of massive untapped markets, and large population pool.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Functional flour Market Share Analysis
The functional flour market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the functional flour market are:
- General Mills Inc. (U.S.)
- Ingredion Incorporated (U.S.)
- ADM (U.S.)
- AGRANA Beteiligungs-AG (Austria)
- ARDENT MILLS (U.S.)
- Bunge Limited (U.S.)
- SunOpta (Canada)
- ABF Ingredients (U.K.)
- Limagrain - Ingrédients (France)
- Bakels Sweden (Sweden)
- Mühlenchemie GmbH & Co. KG (Germany)
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