“Increasing Shift Toward Omega-3 Enriched Functional Products”
- Consumers are showing strong preference for omega-3 fortified foods, beverages, and supplements, due to growing awareness of their benefits for heart, brain, and joint health
- Plant-based omega-3 sources such as flaxseed oil, chia seeds, and algae oil are gaining popularity, especially among vegan and vegetarian consumers
- Manufacturers are reformulating everyday products—such as yogurts, smoothies, and snacks—to incorporate omega-3s without altering taste or shelf-life
- Rising cardiovascular concerns and a growing elderly population in North America are boosting the appeal of functional, omega-3 enriched products
- For instance, brands such as Silk and Vega have launched omega-3 fortified dairy alternatives and drinks to meet growing demand
