North America Natural Vitamins Market – Industry Trends and Forecast to 2030

North America natural vitamins market, By Ingredient Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Form (Powder, Liquid), Application (Food and Beverages, Feed, Personal Care Products, and Others), Distribution Channel (Online and Offline) – Industry Trends and Forecast to 2030.

North America Natural Vitamins Market Analysis and Size

Over the years, the health and wellness industry has become a dominant lifestyle value among consumers, profoundly changing consumer behavior toward naturally sourced micronutrients. Natural vitamins are gaining popularity in various end-user industries, including cosmetics, dietary supplements, functional food and beverage, and others due to their multi-functionality and ongoing clean-label trend.

Data Bridge Market Research analyses that the North America natural vitamins market was valued at USD 2,214.33 million in 2022 and is expected to reach the value of USD 3,913.41 million by 2030, at a CAGR of 5.7% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.  

North America Natural Vitamins Market Scope and Segmentation

Market Definition

Vitamins are essential nutrients for the human body's development and function as well as for a healthy metabolism. Vitamin deficiency in the human body can lead to severe health problems. However, resupply of these nutrients can alleviate symptoms of deficiency. Vitamins A, B, C, D, E, and K are well-known. Thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxal (B6), cobalamin (B12), biotin, and folate/folic acid are the other well-known types of vitamin B.

North America Natural Vitamins Market Dynamics

Drivers

• Growing demand from the various end-user industries

Vitamins have found use in a variety of industries, including food and beverages, animal feed, personal care, and pharmaceuticals and nutraceuticals. Vitamin is a carbon-containing nutrient that is necessary for both human and animal bodies. Vitamin A, vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B7, vitamin B9, vitamin B12, Vitamin C, vitamin D, vitamin E, and vitamin K are among the 13 types of vitamins used in end-use industries. B vitamins are used in a broader range of food and beverage applications, contribute significantly to disease prevention, and are a major driver of the natural vitamins market's growth.

• Growing health awareness as well as the high prevalence of vitamin deficiency

The number of health-conscious people is growing. Obesity, malnutrition, a weakened immune system, and other health issues are also on the rise. Furthermore, the prevalence of vitamin deficiency is increasing as a result of unscheduled mealtimes, hectic lifestyles, and nutritional loss during food processing. As a result of these factors, people are focusing on getting enough vitamins into their bodies to boost their immunity.

Opportunity

• Conjunction with over-the-counter medications

Many companies market their products as non-prescription products that can be used in conjunction with over-the-counter medications. This represents a significant opportunity for the non-prescription supplement industry worldwide as the natural vitamins market expands. Growing consumer preference for natural and clean-label products is the best opportunity to increase natural vitamin demand in end-use industries.

Restraint/Challenge

• The raw material used for natural vitamins

The availability of suitable raw materials may be a restaining factor for the North America natural vitamin market. Natural vitamin production requires the use of specific plant varieties, crops, or other natural sources rich in essential nutrients. Climate, agricultural practices, and geographic regions can all have an impact on the cultivation and availability of these sources. The consistent and sustainable production of raw materials for natural vitamins may be difficult in regions with unfavorable climates or limited agricultural resources. Weather patterns, crop yields, and other environmental factors can all have a direct impact on the supply of these vital natural resources, potentially causing production disruptions that may hamper market growth.

This North America natural vitamins market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the North America natural vitamins market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

 Recent Developments

• In August 2022, MD Pharmaceuticals, a Singapore-based healthcare distributor, has developed a new vitamin D supplement known as Rapid-D with DSM. The collaboration will help expand the vitamin market for DSM in Asia Pacific and capture the customer base
• In March 2022, Farbest-Tallman Brands has been named ZMC's exclusive North American distributor of Beta Carotene 1% & 22%. Farbest's North American exclusivity agreement with ZMC will cover two products in the Beta Carotene portfolio. The Vitamin A content of beta-carotene oil is 366,740 IU/g.
• In March 2021, DSM introduced Ampli-D, a fast-acting form of vitamin D for dietary supplements. The product contains calcifediol or 25-hydroxyvitamin D3. Ampli-D assists DSM in remaining competitive by providing a unique and innovative product that meets the needs of its customers
• In February 2020, DSM, a leading company, decided to invest in a high-tech, fully automated packing line for vitamin C production, which will be used to provide customers with improved traceability, reliability, and quality.

North America Natural Vitamins Market Scope

The North America natural vitamins market is segmented on the basis of ingredient type, form, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient Type

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Form

• Liquid
• Powder

Application

• Food and Beverages
• Feed
• Personal Care Products
• Others

Distribution Channel

• Offline
• Online

North America Natural Vitamins Market Regional Analysis/Insights

The North America natural vitamins market is analysed and market size insights and trends are provided by country, ingredient type, form, application, and distribution channel as referenced above.

The countries covered in the North America natural vitamins market report are U.S., Canada, Mexico in North America,

The U.S. dominates and is expected to show significant growth in the natural vitamins market due to the increased consumption of natural vitamins in powder form. Since powder form has a longer shelf life than liquid form.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Competitive Landscape and North America Natural Vitamins Market Share Analysis

The North America natural vitamins market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to North America natural vitamins market.

Some of the major players operating in the North America natural vitamins market are:

• BASF SE (Germany)
• DSM (Netherlands)
• ADM (U.S.)
• SternVitamin GmbH & Co. KG (Germany)
• Glanbia plc (U.S.)
• Lonza (Switzerland)
• Vitablend Nederland BV (Netherlands)
• Zagro. (Singapore)
• Wright Enrichment Inc. (U.S.)
• Adisseo (China)
• Showa Denko K.K. (Japan)
• Farbest Brands (U.S.)
• Jubilant Life Sciences Ltd. (India)
• Vertellus Holdings LLC (U.S.)