- Volumetric Video technology in North America is witnessing significant adoption, particularly across industries such as media & entertainment, sports broadcasting, virtual training, real estate, and healthcare. The ability to deliver lifelike 3D visuals and immersive storytelling experiences is transforming how brands, educators, and developers engage with their audiences.
- The U.S. dominates the North America Volumetric Video market, accounting for a revenue share of 78.6% in 2025, attributed to its strong ecosystem of tech companies, high consumer demand for AR/VR content, and presence of numerous volumetric studios such as Microsoft Mixed Reality Capture Studios and 8i. Integration of volumetric video in live events, gaming, and e-commerce is driving cross-industry innovation.
- The Canadian market is also expanding rapidly, supported by national investments in digital media infrastructure and collaborative innovation hubs. Cities like Toronto and Vancouver are emerging as creative tech centers, fostering startups and research institutions working on next-gen volumetric and immersive content solutions.
- The Entertainment & Sports application segment is expected to dominate in North America with a projected market share of 35.4% in 2025, driven by increasing deployment in live event broadcasting, interactive fan engagement, and immersive concert experiences. Companies such as Canon, Intel Studios, and Verizon are actively investing in capturing dynamic 3D video content for immersive consumer delivery.
- The Software segment is set to witness the fastest growth, thanks to the rising demand for 3D rendering engines, compression algorithms, and volumetric video editing tools. With the integration of volumetric video into platforms like Unreal Engine and Unity, developers are creating more lifelike and scalable content for metaverse and enterprise training applications.
