U.S. Horse Feed Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

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U.S. Horse Feed Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

  • Food & Beverage
  • Published Report
  • May 2025
  • Country Level
  • 350 Pages
  • No of Tables: 33
  • No of Figures: 29

Table of Content

1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY

1.2 MARKET DEFINITION

1.3 OVERVIEW

1.4 LIMITATIONS

1.5 MARKETS COVERED

2 MARKET SEGMENTATION

2.1 MARKETS COVERED

2.2 GEOGRAPHICAL SCOPE

2.3 YEARS CONSIDERED FOR THE STUDY

2.4 CURRENCY AND PRICING

2.5 DBMR TRIPOD DATA VALIDATION MODEL

2.6 MULTIVARIATE MODELING

2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS

2.8 DBMR MARKET POSITION GRID

2.9 DBMR VENDOR SHARE ANALYSIS

2.1 MARKET END USE COVERAGE GRID

2.11 SECONDARY SOURCES

2.12 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 PORTER’S FIVE FORCES

4.1.1 THREAT OF NEW ENTRANTS

4.1.2 BARGAINING POWER OF BUYERS

4.1.3 BARGAINING POWER OF SUPPLIERS

4.1.4 THREAT OF SUBSTITUTES

4.1.5 INTERNAL COMPETITION

4.2 IMPORT EXPORT SCENARIO

4.3 PRICING ANALYSIS

4.4 PRODUCTION CAPACITY FOR TOP MANUFACTURERS

4.5 VALUE CHAIN ANALYSIS

4.5.1 RAW MATERIAL PROCUREMENT

4.5.2 MANUFACTURING & FORMULATION

4.5.3 PACKAGING & STORAGE

4.5.4 DISTRIBUTION & LOGISTICS

4.5.5 RETAIL & SALES CHANNELS

4.6 BRAND OUTLOOK

4.7 CLIMATE CHANGE SCENARIO IN THE U.S. HORSE FEED MARKET

4.8 FACTORS INFLUENCING PURCHASING DECISION OF END-USERS IN THE U.S. HORSE FEED MARKET

4.8.1 ANIMAL HEALTH AND PERFORMANCE NEEDS

4.8.2 INGREDIENT QUALITY AND NUTRITIONAL VALUE

4.8.3 VETERINARIAN AND PEER RECOMMENDATIONS

4.8.4 PRICE SENSITIVITY AND ECONOMIC FACTORS

4.8.5 BRAND TRUST AND PRODUCT AVAILABILITY

4.8.6 PACKAGING AND CONVENIENCE

4.8.7 SUSTAINABILITY AND ETHICAL CONCERNS

4.8.8 MARKETING AND CONSUMER EDUCATION

4.8.9 CONCLUSION

4.9 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS

4.9.1 PRODUCT INNOVATION AND DIVERSIFICATION

4.9.2 STRATEGIC PARTNERSHIPS AND COLLABORATIONS

4.9.3 GEOGRAPHIC AND CHANNEL EXPANSION

4.9.4 FOCUS ON SUSTAINABILITY AND BRAND ETHICS

4.1 IMPACT OF ECONOMIC SLOWDOWN ON THE U.S. HORSE FEED MARKET

4.10.1 IMPACT ON PRICE

4.10.2 IMPACT ON SUPPLY CHAIN

4.10.3 IMPACT ON SHIPMENT AND DISTRIBUTION

4.10.4 IMPACT ON COMPANY’S STRATEGIC DECISIONS

4.10.5 CONCLUSION

4.11 INDUSTRY TRENDS AND FUTURE PERSPECTIVE

4.11.1 RISING DEMAND FOR NATURAL AND ORGANIC HORSE FEED

4.11.2 INTEGRATION OF TECHNOLOGY AND DATA-DRIVEN FEEDING

4.11.3 SUSTAINABILITY AND ETHICAL SOURCING PRIORITIES

4.11.4 GROWTH IN SPECIALIZED AND THERAPEUTIC FEEDS

4.12 OVERVIEW OF TECHNOLOGICAL INNOVATIONS

4.12.1 PRECISION NUTRITION AND CUSTOM FEED FORMULATIONS

4.12.2 SMART FEEDING SYSTEMS AND AUTOMATION

4.12.3 ENHANCED FEED PROCESSING AND PELLETIZATION TECHNOLOGIES

4.12.4 BLOCKCHAIN AND INGREDIENT TRACEABILITY SYSTEMS

4.13 RAW MATERIAL SOURCING ANALYSIS

4.13.1 GRAINS AND CEREALS (OATS, CORN, BARLEY)

4.13.2 FORAGES AND FIBERS (ALFALFA, TIMOTHY HAY, BEET PULP)

4.13.3 PROTEIN SOURCES (SOYBEAN MEAL, CANOLA MEAL, FLAXSEED)

4.13.4 ADDITIVES AND SUPPLEMENTS (VITAMINS, MINERALS, PROBIOTICS)

4.13.5 SPECIALTY AND FUNCTIONAL INGREDIENTS (HERBS, OILS, PREBIOTICS)

4.14 SUPPLY CHAIN ANALYSIS

4.14.1 INPUT SUPPLY & SOURCING

4.14.2 FEED MANUFACTURING & FORMULATION

4.14.3 QUALITY ASSURANCE & COMPLIANCE

4.14.4 PACKAGING & WAREHOUSING

4.14.5 DISTRIBUTION & LOGISTICS

4.14.6 RETAIL & END-MARKET CHANNELS

4.14.7 AFTER-SALES SUPPORT & SERVICES

4.15 TARIFFS AND THEIR IMPACT ON THE MARKET

4.15.1 CURRENT TARIFF RATES IN TOP-5 COUNTRY MARKETS

4.15.2 OUTLOOK: LOCAL PRODUCTION V/S IMPORT RELIANCE

4.15.3 VENDOR SELECTION CRITERIA DYNAMICS

4.16 IMPACT ON SUPPLY CHAIN

4.16.1 RAW MATERIAL PROCUREMENT

4.16.2 MANUFACTURING AND PRODUCTION

4.16.3 LOGISTICS AND DISTRIBUTION

4.16.4 PRICE PITCHING AND POSITION OF MARKET

4.17 INDUSTRY PARTICIPANTS: PROACTIVE MOVES

4.17.1 SUPPLY CHAIN OPTIMIZATION

4.17.2 JOINT VENTURE ESTABLISHMENTS

4.18 IMPACT ON PRICES

4.19 REGULATORY INCLINATION

4.19.1 GEOPOLITICAL SITUATION

4.19.2 TRADE PARTNERSHIPS BETWEEN THE COUNTRIES

4.19.2.1 FREE TRADE AGREEMENTS (FTAS)

4.19.2.2 ALLIANCES ESTABLISHMENTS

4.19.3 STATUS ACCREDITATION (INCLUDING MFN)

4.19.4 DOMESTIC COURSE OF CORRECTION

4.19.4.1 INCENTIVE SCHEMES TO BOOST PRODUCTION OUTPUTS

4.19.4.2 ESTABLISHMENT OF SPECIAL ECONOMIC ZONES/INDUSTRIAL PARKS

5 REGULATION COVERAGE

6 MARKET OVERVIEW

6.1 DRIVERS

6.1.1 RISING HORSE OWNERSHIP AND EQUESTRIAN ACTIVITIES

6.1.2 ADVANCEMENTS IN FEED FORMULATIONS

6.1.3 EXPANSION OF PREMIUM AND ORGANIC FEED PRODUCTS

6.2 RESTRAINTS

6.2.1 AGE-SPECIFIC NUTRITION FEED REQUIREMENT

6.2.2 VULNERABILITY TO RAW MATERIAL PRICE VOLATILITY

6.3 OPPORTUNITIES

6.3.1 INNOVATION IN FUNCTIONAL FEED INGREDIENTS

6.3.2 INCREASING DEMAND FOR SUSTAINABLE AND ECO-FRIENDLY FEED SOLUTIONS

6.4 CHALLENGES

6.4.1 ENVIRONMENTAL REGULATIONS AND FEED SAFETY STANDARDS

6.4.2 RISKS OF CONTAMINATION IN ANIMAL FEED

7 U.S. HORSE FEED MARKET, BY PRODUCT TYPE

7.1 OVERVIEW

7.2 CEREAL CRAIN

7.3 CAKES/MEALS

7.4 GRAIN FREE FEED

7.5 CONCENTRATED FEED

7.6 FEED ADDITIVES

7.7 SUPPLEMENTS

7.8 OTHERS

8 U.S. HORSE FEED MARKET, BY NUTRITION TYPE

8.1 OVERVIEW

8.2 HIGH FIBER

8.3 STARCH CONTENT

8.4 HIGH-ENERGY FEEDS

8.5 PROTEIN-ENHANCED FEEDS

8.6 HIGH FATS AND OILS

8.7 VITAMIN & MINERAL FORTIFIED FEEDS

9 U.S. HORSE FEED MARKET, BY FORM

9.1 OVERVIEW

9.2 PELLET

9.3 CUBES

9.4 POWDER

9.5 FLAKES

9.6 OTHERS

10 U.S. HORSE FEED MARKET, BY AGE

10.1 OVERVIEW

10.2 MARE AND FOAL

10.3 SENIOR/OLD

10.4 YEARLING

10.5 STALLIONS

10.6 OTHERS

11 U.S. HORSE FEED MARKET, BY FUNCTION

11.1 OVERVIEW

11.2 DIGESTIVE HEALTH

11.3 WEIGHT TIRLÁN

11.4 BONE AND MUSCLE HEALTH

11.5 ENERGY MANAGEMENT

11.6 RESPIRATORY HEALTH

11.7 HYDRATION

11.8 COAT SHINE

11.9 OTHERS

12 U.S. HORSE FEED MARKET, BY PACKAGING SIZE

12.1 OVERVIEW

12.2 MORE THAN 25KG

12.3 10-25KG

12.4 5-10KG

12.5 LESS THAN 5KG

13 U.S. HORSE FEED MARKET, BY END USER

13.1 OVERVIEW

13.2 INDIVIDUAL HOBBYIST

13.3 SPORTS CLUBS

13.4 FARMERS

13.5 OTHERS

14 U.S. HORSE FEED MARKET: COMPANY LANDSCAPE

14.1 COMPANY SHARE ANALYSIS: U.S.

15 SWOT ANALYSIS

16 COMPANY PROFILE

16.1 KENT NUTRITION GROUP

16.1.1 COMPANY SNAPSHOT

16.1.2 PRODUCT PORTFOLIO

16.1.3 RECENT DEVELOPMENT

16.2 HALLWAY FEEDS

16.2.1 COMPANY SNAPSHOT

16.2.2 PRODUCT PORTFOLIO

16.2.3 RECENT DEVELOPMENT

16.3 BLUEBONNET

16.3.1 COMPANY SNAPSHOT

16.3.2 PRODUCT PORTFOLIO

16.3.3 RECENT DEVELOPMENT

16.4 CAVALOR

16.4.1 COMPANY SNAPSHOT

16.4.2 PRODUCT PORTFOLIO

16.4.3 RECENT DEVELOPMENT

16.5 ALLTECH

16.5.1 COMPANY SNAPSHOT

16.5.2 PRODUCT PORTFOLIO

16.5.3 RECENT DEVELOPMENT/NEWS

16.6 ADM

16.6.1 COMPANY SNAPSHOT

16.6.2 REVENUE ANALYSIS

16.6.3 PRODUCT PORTFOLIO

16.6.4 RECENT DEVELOPMENT

16.7 BLUE CHIP FEED

16.7.1 COMPANY SNAPSHOT

16.7.2 PRODUCT PORTFOLIO

16.7.3 RECENT DEVELOPMENT

16.8 CARGILL, INCORPORATED. (NUTRENA)

16.8.1 COMPANY SNAPSHOT

16.8.2 PRODUCT PORTFOLIO

16.8.3 RECENT DEVELOPMENTS

16.9 COMPANA

16.9.1 COMPANY SNAPSHOT

16.9.2 PRODUCT PORTFOLIO

16.9.3 RECENT DEVELOPMENT

16.1 HYGAIN

16.10.1 COMPANY SNAPSHOT

16.10.2 PRODUCT PORTFOLIO

16.10.3 RECENT DEVELOPMENT

16.11 MARS, INCORPORATED AND ITS AFFILIATES

16.11.1 COMPANY SNAPSHOT

16.11.2 PRODUCT PORTFOLIO

16.11.3 RECENT DEVELOPMENT

16.12 MEDALIST FEED

16.12.1 COMPANY SNAPSHOT

16.12.2 PRODUCT PORTFOLIO

16.12.3 RECENT DEVELOPMENT

16.13 MODESTO MILLING INC.

16.13.1 COMPANY SNAPSHOT

16.13.2 PRODUCT PORTFOLIO

16.13.3 RECENT DEVELOPMENT

16.14 PURINA ANIMAL NUTRITION LLC

16.14.1 COMPANY SNAPSHOT

16.14.2 PRODUCT PORTFOLIO

16.14.3 RECENT DEVELOPMENT

16.15 RED MILLS

16.15.1 COMPANY SNAPSHOT

16.15.2 PRODUCT PORTFOLIO

16.15.3 RECENT DEVELOPMENTS

16.16 TRIBUTE EQUINE NUTRITION

16.16.1 COMPANY SNAPSHOT

16.16.2 PRODUCT PORTFOLIO

16.16.3 RECENT DEVELOPMENT

16.17 TRIPLE CROWN FEED

16.17.1 COMPANY SNAPSHOT

16.17.2 PRODUCT PORTFOLIO

16.17.3 RECENT DEVELOPMENT

16.18 TOTAL FEEDS, INC.

16.18.1 COMPANY SNAPSHOT

16.18.2 PRODUCT PORTFOLIO

16.18.3 RECENT DEVELOPMENT

16.19 TIRLÁN

16.19.1 COMPANY SNAPSHOT

16.19.2 PRODUCT PORTFOLIO

16.19.3 RECENT DEVELOPMENT

17 QUESTIONNAIRE

18 RELATED REPORTS

List of Table

TABLE 1 PRODUCTION CAPACITY FOR TOP MANUFACTURERS

TABLE 2 COMPARATIVE BRAND ANALYSIS

TABLE 3 REGULATORY COVERAGE

TABLE 4 U.S. HORSE FEED MARKET, BY PRODUCT TYPE, 2018-2032 (USD THOUSAND)

TABLE 5 U.S. HORSE FEED MARKET, BY PRODUCT TYPE, 2018-2032 (TONS)

TABLE 6 U.S. CEREAL CRAIN IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 7 U.S. CAKES/MEALS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 8 U.S. CONCENTRATED FEED IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 9 U.S. FEED ADDITIVES IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 10 U.S. VITAMINS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 11 U.S. MINERALS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 12 U.S. MACRO MINERALS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 13 U.S. ORGANIC TRACE MINERALS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 14 U.S. YEAST IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 15 U.S. OMEGA-3/OMEGA-6 FATTY ACIDS IN HORSE FEED MARKET, BY SOURCE, 2018-2032 (USD THOUSAND)

TABLE 16 U.S. PROBIOTICS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 17 U.S. PREBIOTICS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 18 U.S. AMINO ACIDS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 19 U.S. DIGESTIVE ENZYMES IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 20 U.S. PHYTOGENIC IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 21 U.S. MYCOTOXIN BINDERS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 22 U.S. ORGANIC IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 23 U.S. INORGANIC IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 24 U.S. FEED ACIDIFIERS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 25 U.S. SUPPLEMENTS IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 26 U.S. HORSE FEED MARKET, BY NUTRITION TYPE, 2018-2032 (USD THOUSAND)

TABLE 27 U.S. SERVICES IN HORSE FEED MARKET, BY TYPE, 2018-2032 (USD THOUSAND)

TABLE 28 U.S. HORSE FEED MARKET, BY FORM,2018-2032 (USD THOUSAND)

TABLE 29 U.S. HORSE FEED MARKET, BY AGE, 2018-2032 (USD THOUSAND)

TABLE 30 U.S. HORSE FEED MARKET, BY FUNCTION, 2018-2032 (USD THOUSAND)

TABLE 31 U.S. HORSE FEED MARKET, BY ENERGY MANAGEMENT, 2018-2032 (USD THOUSAND)

TABLE 32 U.S. HORSE FEED MARKET, BY PACKAGING SIZE 2018-2032 (USD THOUSAND)

TABLE 33 U.S. HORSE FEED MARKET, BY END USER 2018-2032 (USD THOUSAND)

List of Figure

FIGURE 1 U.S. HORSE FEED MARKET

FIGURE 2 U.S. HORSE FEED MARKET: DATA TRIANGULATION

FIGURE 3 U.S. HORSE FEED MARKET: DROC ANALYSIS

FIGURE 4 U.S. HORSE FEED MARKET: COUNTRY VS REGIONAL MARKET ANALYSIS

FIGURE 5 U.S. HORSE FEED MARKET: COMPANY RESEARCH ANALYSIS

FIGURE 6 U.S. HORSE FEED MARKET: MULTIVARIATE MODELLING

FIGURE 7 U.S. HORSE FEED MARKET: INTERVIEW DEMOGRAPHICS

FIGURE 8 U.S. HORSE FEED MARKET: DBMR MARKET POSITION GRID

FIGURE 9 U.S. HORSE FEED MARKET: VENDOR SHARE ANALYSIS

FIGURE 10 U.S. HORSE FEED MARKET: MARKET END USE COVERAGE GRID

FIGURE 11 U.S. HORSE FEED MARKET: SEGMENTATION

FIGURE 12 U.S. HORSE FEED MARKET: EXECUTIVE SUMMARY

FIGURE 13 SEVEN SEGMENTS COMPRISE THE U.S. HORSE FEED MARKET, BY PRODUCT TYPE (2024)

FIGURE 14 STRATEGIC DECISIONS

FIGURE 15 RISING HORSE OWNERSHIP AND EQUESTRIAN ACTIVITIES IS EXPECTED TO DRIVE THE U.S. HORSE FEED MARKET IN THE FORECAST PERIOD OF 2025 TO 2032

FIGURE 16 THE CEREAL GRAIN SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE OF THE U.S. HORSE FEED MARKET IN 2025 AND 2032

FIGURE 17 PORTER’S FIVE FORCES

FIGURE 18 IMPORT EXPORT SCENARIO (USD THOUSAND)

FIGURE 19 U.S. HORSE FEED MARKET, 2024-2032, AVERAGE SELLING PRICE (USD/ KG)

FIGURE 20 VALUE CHAIN OF U.S. HORSE FEED MARKET

FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR GLOBAL ALPHA-METHYLSTYRENE MARKET

FIGURE 22 U.S. HORSE FEED MARKET, BY PRODUCT TYPE, 2018-2032

FIGURE 23 U.S. HORSE FEED MARKET, BY NUTRITION TYPE, 2018-2032

FIGURE 24 U.S. HORSE FEED MARKET: BY FORM, 2018-2032

FIGURE 25 U.S. HORSE FEED MARKET, BY AGE, 2018-2032

FIGURE 26 U.S. HORSE FEED MARKET, BY FUNCTION, 2018-2032

FIGURE 27 U.S. HORSE FEED MARKET, BY PACKAGING SIZE, 2018-2032

FIGURE 28 U.S. HORSE FEED MARKET, BY END USER, 2018-2032

FIGURE 29 U.S. HORSE FEED MARKET: COMPANY SHARE 2024 (%)