“Shift Toward Natural and Organic Feed”
- There is a growing preference for organic and chemical-free horse feed, driven by increased awareness of animal welfare, sustainability, and health-conscious consumer behavior among horse owners and breeders.
For instance,
- In October 2024, the BLM and Northern Nevada Correctional Center held a successful saddle-started wild horse adoption event, raising USD 74,550. With rising horse ownership and equestrian activities, demand for trained horses continues to grow, reflecting the increasing involvement in recreational and competitive horseback riding across the U.S.
- Manufacturers are developing breed-specific and performance-specific horse feeds. Customized formulations for senior horses, foals, and sport horses are gaining traction to meet unique nutritional needs and optimize health outcomes.
- Online platforms are becoming a major distribution channel for horse feed. E-commerce allows convenient access to premium products, subscription-based delivery services, and tailored nutrition advice, expanding market accessibility globally.
- Horse ownership is growing in emerging markets like India, China, and Brazil. Increasing income levels, equestrian tourism, and awareness of equine nutrition are driving new demand in these developing regions.
