- The rising global equine population, coupled with increasing participation in recreational riding, equestrian sports, and racing, is fuelling demand for specialized horse feed. Owners seek nutritional solutions that support performance, immunity, and overall health of their horses.
- Horse owners are increasingly prioritizing scientifically formulated, nutritionally balanced feed. This includes feeds enriched with vitamins, minerals, and digestive aids to prevent common ailments like colic and laminitis, ensuring optimal physical condition and longevity of horses across various use cases
- The Cereal grain segment is expected to dominate the market due to its high energy content, digestibility, and widespread availability. Grains like oats, barley, and corn provide essential nutrients that support performance and endurance in horses.
- The high fiber segment is expected to dominate the market due to its alignment with equine digestive physiology. Horses evolved to consume fiber-rich diets, relying on hindgut fermentation to derive up to 70% of their energy needs from volatile fatty acids produced during this process.
