“Rising e-commerce Demand”
- The continuous surge in online shopping is driving the need for efficient and secure packaging, where wrap-around labels play a crucial role in branding and providing necessary information for shipped goods. The U.S. e-commerce packaging market continues to expand, necessitating robust packaging and labeling solutions
- Automation in packaging is becoming increasingly vital for reducing labor costs, enhancing efficiency, and minimizing errors. Wrap-around labeling machines are integral to automated packaging lines, handling carton closing, labeling, and assembling processes
- For instance, in September 2023, Multivac, a German-based packaging solutions provider, introduced the L 312 model, a conveyor belt labeler capable of complete wrap-around labeling. This launch, while from a German company, signifies the industry's response to the growing need for versatile and efficient labeling solutions, partly driven by the demands of the expanding e-commerce sector in key markets like the U.S. The features of the L 312, such as high precision labeling and the ability to handle variable weight products, are highly relevant for e-commerce fulfillment centers dealing with diverse product ranges
- Growing environmental awareness is pushing brands to adopt sustainable packaging materials. Wrap-around libelling solutions are adapting to handle recyclable and biodegradable libelling options, aligning with the broader industry trend toward eco-friendly practices
