U.S. Wrap-Around Labelling Machine Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

 Wrap-Around Labelling Machine Market Size

• The U.S. wrap-around labeling machine market was valued at USD 221.79 million in 2024 and is expected to reach USD 333.94 million by 2032, at a CAGR of 5.4% during the forecast period
• This growth is driven by factors such as the advancements in labelling technology and increasing demand for product packaging

Wrap-Around Labelling Machine Market Analysis

• The U.S. wrap-around labelling machine market is experiencing significant growth driven by Increasing demand for product packaging
• Manufacturers in industries such as food and beverages, personal care, and pharmaceuticals are seeking advanced labelling technologies to enhance product presentation due to consumer preferences for attractive, informative, and brand-specific packaging
• Wrap-around labelling machines enable the application of seamless, high-quality labels that improve product aesthetics and provide ample space for branding, nutritional information, and regulatory compliance, thereby meeting consumer expectations and increasing shelf appeal
• Automatic segment is expected to dominate the market with a market share of 67.96% due to its high advancement and demand for precision in advanced country such as U.S.

Report Scope and Wrap-Around Labelling Machine Market Segmentation         

Wrap-Around Labelling Machine Market Trends

“Rising e-commerce Demand”

• The continuous surge in online shopping is driving the need for efficient and secure packaging, where wrap-around labels play a crucial role in branding and providing necessary information for shipped goods. The U.S. e-commerce packaging market continues to expand, necessitating robust packaging and labeling solutions
• Automation in packaging is becoming increasingly vital for reducing labor costs, enhancing efficiency, and minimizing errors. Wrap-around labeling machines are integral to automated packaging lines, handling carton closing, labeling, and assembling processes
• For instance, in September 2023, Multivac, a German-based packaging solutions provider, introduced the L 312 model, a conveyor belt labeler capable of complete wrap-around labeling. This launch, while from a German company, signifies the industry's response to the growing need for versatile and efficient labeling solutions, partly driven by the demands of the expanding e-commerce sector in key markets like the U.S. The features of the L 312, such as high precision labeling and the ability to handle variable weight products, are highly relevant for e-commerce fulfillment centers dealing with diverse product ranges
• Growing environmental awareness is pushing brands to adopt sustainable packaging materials. Wrap-around libelling solutions are adapting to handle recyclable and biodegradable libelling options, aligning with the broader industry trend toward eco-friendly practices

Wrap-Around Labelling Machine Market Dynamics

Driver

“Increasing Demand for Product Packaging”

• Manufacturers in industries such as food and beverages, personal care, and pharmaceuticals are seeking advanced labelling technologies to enhance product presentation due to consumer preferences for attractive, informative, and brand-specific packaging
• The explosive expansion of e-commerce has intensified the need for durable, visually appealing packaging. Wrap-around labeling machines efficiently apply labels to irregularly shaped products (e.g., bottles, containers), ensuring brand visibility and protection during shipping. Companies such as Amazon and Walmart rely on these machines for high-speed, automated labeling to meet surging online order volumes
• Wrap-around labelling machines enable the application of seamless, high-quality labels that improve product aesthetics and provide ample space for branding, nutritional information, and regulatory compliance, thereby meeting consumer expectations and increasing shelf appeal

For instance,

• In January 2025, Hanchett Paper Company stated that a majority of consumers (90%) are more likely to buy from brands with sustainable packaging. Moreover, 54% of consumers reported consciously purchasing products with sustainable packaging in the last six months. This increasing consumer preference for eco-friendly packaging is expected to drive the adoption of advanced labelling solutions, such as wrap-around libelling machines, that support sustainable and recyclable packaging materials in the U.S. market
• As a result of the rising Brands are prioritizing eye-catching packaging to stand out in crowded markets. Wrap-around labeling allows 360° branding on curved surfaces (e.g., beverage bottles, cosmetic jars), enhancing shelf appeal. For instance, Coca-Cola and L’Oréal use these machines to apply vibrant, full-body labels that align with premium branding strategies

Opportunity

“Rising Demand for Sustainable and Eco-Friendly Packaging Solutions”

• The rising demand for sustainable and eco-friendly packaging in the U.S. is creating a key growth opportunity for wrap-around labeling machines. These machines enable precise labeling on recyclable and biodegradable materials, helping brands meet regulatory standards and consumer expectations for green packaging
• As global awareness of environmental issues intensifies, industries across the United States are pivoting toward more sustainable operations
• Among the most impacted sectors is packaging where growing pressure from regulatory bodies, consumers, and environmental groups is prompting businesses to shift toward recyclable, compostable, and biodegradable materials

For instance,

• In January 2025, the U.S. Environmental Protection Agency (EPA) introduced an updated framework for packaging waste under its Sustainable Materials Management (SMM) program. This included incentives for companies that adopt recyclable and biodegradable packaging solutions. Manufacturers investing in eco-compatible labelling equipment, such as wrap-around systems, are now eligible for tax credits and federal sustainability certifications—boosting demand for such machines

• Companies expanding into emerging markets (e.g., Asia-Pacific and Latin America) require standardized packaging solutions. Wrap-around machines, offered by global players such as KHS USA, Sidel (Tetra Laval), and ProMach, provide scalable, high-volume labeling for multinational operations

Restraint/Challenge

“Environmental Concerns and Sustainability Issues”

• Environmental concerns and sustainability issues can act as significant restraints for the U.S. wrap-around labeling machine market by influencing both consumer preferences and manufacturing practices
• As consumers become increasingly conscious of the environmental impact of packaging, there is a growing demand for eco-friendly and biodegradable labels, which may require modifications to existing labeling equipment or the adoption of new technologies
• Traditional labeling materials and processes often involve plastics and adhesives that are not environmentally sustainable, leading companies to reconsider or delay investments in certain types of labeling machinery that do not align with sustainable practices

For instance,

• In November 2024, as per Sustainable Production and Consumption, the sustainable packaging industry plays a significant role in tackling the major sustainability challenges of municipal waste and plastic consumption. While innovative sustainable packaging products offer alternatives to plastic packages made from fossil fuels, their production also poses sustainability problems

• Consequently, such limitations can result in disparities in the quality of labelling machines and access to advanced organizations, ultimately hindering the overall growth of the market

Wrap-Around Labelling Machine Market Scope

The market is segmented into four notable segments based on the type, manufacturing process, application, and end-use.

In 2025, the automatic segment is projected to dominate the market with a largest share in type segment

The automatic segment is expected to dominate the market with a 67.96% market share due to significant automation talent in country such as U.S. automatic labeling machines can apply labels at significantly higher speeds compared to manual or semi-automatic methods.

The pressure-sensitive segment is expected to account for the largest share during the forecast period in manufacturing process segment

In 2025, the pressure-sensitive segment is expected to dominate market with a 46.72% market share due to its ability to adhere to a vast array of materials (glass, plastic, metal, paper, etc.) and surface finishes, including uneven or flexible containers. This makes them suitable for diverse industries like food & beverage, pharmaceuticals, cosmetics, consumer goods, and more, all of which utilize wrap-around labeling.

Wrap-Around Labelling Machine Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, U.S. presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Accraply, A Barry-Wehmiller Company (U.S.)
• New Way Packaging Machinery, Inc. (U.S.)
• Weiler Labeling Systems, LLC. (U.S.)
• All-Fill, Inc. (U.S.)
• WEIGHPACK (Canada)
• Pack Leader USA, LLC. (U.S.)
• APACKS (U.S.)
• CTM Labeling Systems (U.S.)
• CVC Technologies, Inc. (U.S.)
• New Path Label Applicators (U.S.)
• GlobalTek Equipment (U.S.)
• ALTECH s.r.l (Italy)

Latest Developments in Wrap-Around Labelling Machine Market

• In September 2021, Accraply introduced its Revolve shrink sleeve seamer line at Label Congress 2021, reinforcing its commitment to innovation in labeling technology. Designed to simplify shrink sleeve seaming, the modular line featured next generation controls, an intuitive HMI, and a crash-proof forming table that reduced operator errors. These advancements improved labeling speed, accuracy, and efficiency while minimizing downtime. The launch strengthened Accraply’s position as a key player in providing advanced, user friendly labeling solutions for packaging operations
• In October 2024, Weiler Labeling Systems, LLC. introduced a device stabilizer for labeling injector pens on rotary labelers at Pack Expo. This patent pending innovation diverted axial force to prevent pen activation during labeling, eliminating the need for costly specialized pucks. It was compatible with both RL-420 and RL-760 machines and could be retrofitted on existing systems. The new stabilizer increased efficiency, reduced labeling costs, and supported safe, high speed labeling for medical device manufacturers
• In February 2023, All-Fill, Inc. launched its first turnkey packaging line with a digital command center, integrating machines such as bottle unscramblers, auger fillers, checkweighers, and capping machines. The acquisition of intellectual property from Balpack Inc. enabled the development of a high performance capping machine, completing the solution. The command center provides real-time monitoring and control, enhancing operational efficiency and decision making. This development reinforces All-Fill’s commitment to offering seamless, innovative packaging solutions
• In March 2023, CVC Technologies, Inc. acquired Changsung Softgel System to strengthen its position in the global packaging machinery market and expand into softgel encapsulation technology. This strategic move combined both companies’ technologies and resources, enhancing innovation and operational efficiency. The acquisition allowed CVC to offer advanced softgel solutions that improve drug delivery, increase manufacturing effectiveness, and meet growing demand in pharmaceutical and nutraceutical sectors. With a dual-brand strategy, CVC aimed to expand in key markets such as North America and India, positioning itself to become a global leader in softgel encapsulation and packaging within three years
• In December 2024, GlobalTek Equipment announced the launch of its Inline Automatic Wrap-Around Labeler, designed for efficient and precise labeling across various bottle sizes with features like variable speed control, optical fiber sensors, and user-friendly adjustability. This development strengthens GlobalTek’s competitive position in the wrap-around labeling machine market by addressing industry demands for high performance, sustainability, and adaptability, particularly in the pharmaceutical, food, and beverage sectors 

SKU-74019