Global Fruit Concentrate Puree Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Fruit Concentrate Puree Market Analysis

Shifting consumer preference towards packaged convenience foods at the global level has been driving the market for fruit puree over the next few years. Furthermore, the growing use of fruit puree in a variety of food processing industries, such as bakery, beverages, smoothies, confectionary, baby foods, dairy, and frozen products, is expected to drive fruit puree demand in the coming years.

Fruit Concentrate Puree Market Size

Global fruit concentrate puree market size was valued at USD 528.20 million in 2024 and is projected to reach USD 864.36 million by 2032, with a CAGR of 6.35% during the forecast period of 2025 to 2032.

Report Scope and Market Segmentation       

Fruit Concentrate Puree Market Definition

Fruit concentrate puree provides the targeted population with authentic fruit flavour. The vacuum process is used to remove the water from the pulp, resulting in a high-quality puree concentrate. The puree is pasteurised for at least 20 seconds at 190°F or higher. The puree is cooled and packaged aseptically. The average pH for the same is kept between 2.80-3.80, and the Brix value ranges from 9.0 to 16.0. Furthermore, many fruits can obtain it, assisting the food and beverage industry in curating new varieties of delicacies such as smoothies with natural sugars and artificial sweeteners.

Fruit Concentrate Puree Market Dynamics

Drivers

• Growing demand for on the go nutritional products

The nutritional benefits of consuming fruit concentrate puree is the major factor driving the global market. Purees are high in nutrients and vitamins, and have a lower sugar content, which is one of the primary drivers of the vegetable puree market. Furthermore, vegetable puree is convenient for people who require a puree or liquid diet due to neurological surgeries or disorders.

• Use of fruit concentrates in various end user industry

Fruit concentrate is used as sugar or as an alternative to corn syrup and sugar in food and beverage products such as soda pops, soft drinks, beverages, and juices. Furthermore, it is an ingredient that is finding use in cosmetics and the pharmaceutical industry. Increasing use of fruit concentrate due to various medical benefits and longer product usability are expected to support the fruit concentrate purees market during the forecast period.

Opportunities

The increasing number of technological advancements that aid in the growth of the food processing industry, increasing demand due to economical storage, better shelf life, lightweight, and other factors, and the adoption of packaged and convenience foods due to changing consumer preferences are expected to boost the growth of the fruit concentrate puree market during the forecast period.

Restraints

The growing trade deficit and storage issues are likely to stymie the growth of the fruit concentrate puree market during the forecast period.

This fruit concentrate puree market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Fruit Concentrate Puree market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Fruit Concentrate Puree Market Scope

The fruit concentrate puree market is segmented on the basis of product, concentration, fruit family and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• With sugar
• No added sugar

Concentration

• Liquid
• Powder

Application

• Beverage
• Baby Food
• Bakery Products
• Sauces and Dressings
• Desserts and Dairy
•  Others

Fruit Family

• Berry Fruit
• Blueberry
• Raspberry
• Strawberry
• Citrus Fruit
• Orange
• Lemon
• Exotic Fruit
• Banana
• Apple
• Mango
• Melon
• Pineapple
• Coconut
• Tomato
• Orchard Fruit
• Apricot
• Peach
• Pear  

Fruit Concentrate Puree Market Regional Analysis

The fruit concentrate puree market is analyzed and market size insights and trends are provided by country, of product, concentration, fruit family and application as referenced above.

The countries covered in the fruit concentrate puree market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina and rest of South America.

Asia-Pacific dominates the fruit concentrate puree market due to the rising per capita income level of the people along with rapidly changing consumer preferences and increasing number of population.

North America is expected to grow in the forecast period 2025 to 2032 because of increasing number of industries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Fruit Concentrate Puree Market Share

The fruit concentrate puree market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Fruit Concentrate Puree market.

Fruit Concentrate Puree Market Leaders Operating in the Market Are:

• AGRANA Beteiligungs-AG (Austria)
• Döhler GmbH (Germany)
• Dennick FruitSource, LLC (U.S.)
• Ingredion (U.S.)
• CHINA KUNYU INDUSTRIAL CO.,LTD (China)
• Majestic Foods, Inc. (India)
• Stahlbush Island Farms (U.S.)
• PACIFIC COAST FRUIT PRODUCTS LTD. (Canada)
• Oregon Fruit Products (U.S.)
• Kerry Group plc (Ireland)
• BABY GOURMET (Canada)

Latest Developments in Fruit Concentrate Puree Market

• In February 2019, Amul, one of India's leading dairy market players, announced its entry into the packaged juice market with the launch of its new brand, "Tru." Amul intends to launch a line of juices in the flavours of litchi, mango, apple, and orange. These items are sold in PET bottles with a capacity of 200 ml. The company intends to compete with major Indian brands such as Real Fruit Juice, B Natural, and Tropicana with the launch of this product
• Nutricane Beverages, the owner of the brand OMG! and an innovator in the beverage sector in India, announced the launch of new products under its OMG! Product line in June 2019. OMG! Mango Sugarcane Juice and OMG! Guava Sugarcane Juice were the first products to be released. These newly launched products were created by combining fruit juices and sugarcane juices to provide a more premium taste to consumers looking for new and unique products. The company used a proprietary technology called Fresh Fusion, which is patent pending, to extend the shelf life of sugarcane juice

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