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Feb, 03 2021

2021 年至 2028 年預測期內，全球數位戶外廣告 (OOH) 市場預計將成長 11.7%

由於廣告業越來越多地採用數位廣告等因素，數位戶外 (OOH) 廣告產業在 2021 年至 2028 年的預測空間內將以 11.7% 的頻率放棄近似估計。

數位戶外廣告（OOH）市場在美國、中國和英國等國家表現出非凡的滲透力，廣告業的快速數字化正在推動已開發國家的成長。在發展中國家，視聽交通廣告的接受度不斷提高，為全球數位戶外（OOH）廣告市場創造了機會。

數位戶外廣告（OOH）市場概況

根據 Data Bridge Market Research 的調查，北美地區的數位戶外廣告 (OOH) 市場佔有率最高，其次是歐洲和亞太地區。市場領導者是德高集團，其全球市佔率約為 10% 至 20%。該公司透過在全球範圍內不斷增加數位螢幕的安裝獲得了出色的銷售額。

  • 2020年6月，德高集團與北京地鐵營運有限公司（北京地鐵）續簽了為期20年（至2040年）的北京地鐵9條中心線廣告合作合約。此次合作將標誌著雙方在全球最繁忙的地鐵之一開啟廣告合作的新紀元。這將有助於公司提高知名度並擴大其市場客戶群。

數位戶外廣告市場影響數位戶外廣告市場的趨勢

現在的問題是，德高集團、分眾傳媒控股有限公司和清晰頻道戶外用品有限公司瞄準的是哪些其他地區？ Data Bridge Market Research 估計，數位戶外 (OOH) 廣告市場將大幅成長，而市場領導者瞄準的美國、中國和英國將成為 2021 年的下一個收入來源。

數位戶外 (OOH) 廣告市場競爭日益激烈，德高集團、分眾傳媒控股有限公司和清晰頻道戶外有限公司等公司已成為數位戶外 (OOH) 廣告市場的領導者。 Data Bridge 市場研究公司的新報告重點介紹了數位戶外（OOH）廣告市場的主要成長因素和機會。

如欲了解更多有關數位戶外 (OOH) 廣告市場的分析，請向我們的分析師進行簡報https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=global-digital-out-of-home-ooh-advertising-market

數位戶外廣告市場發展  

  • 2020年5月，德高集團宣布贏得哥倫比亞波哥大為期15年的街道家具廣告合約。根據該合同，該公司將負責公車候車亭和智慧數位城市資訊面板上 6,000 多個街道家具展示的設計、安裝、營運和維護。根據該合同，該公司將在波哥大營運3300多個街道家具廣告，在哥倫比亞經營5200多個街道家具廣告。這有助於公司擴大客戶群並在市場上成長。

數位戶外廣告市場範圍

全球數位戶外（OOH）廣告市場按國家劃分為美國、加拿大、墨西哥、德國、英國、法國、瑞士、義大利、西班牙、荷蘭、俄羅斯、比利時、土耳其、歐洲其他地區、日本、中國、印度、韓國、澳洲、新加坡、馬來西亞、泰國、印尼、菲律賓、亞太其他地區、巴西、阿根廷、南美洲其他地區、南非、阿聯酋、沙烏地阿拉伯、以色列、埃及、其他地區和非洲其他地區。

  • 所有基於國家的數位戶外（OOH）廣告市場的分析都基於進一步的細分進行。根據位置，數位戶外（OOH）廣告市場分為室內和室外。根據產品，數位戶外（OOH）廣告市場分為數位廣告看板、數位看板、數位螢幕和其他。根據應用，數位戶外（OOH）廣告市場分為街道家具、公共位置、交通和其他。根據最終用戶，數位戶外（OOH）廣告市場細分為零售、汽車、銀行和金融服務、保險（BFSI）、食品和飲料、醫療保健、教育、政府、公共部門和其他。

要了解有關該研究的更多信息，請訪問 https://www.databridgemarketresearch.com/reports/global-digital-out-of-home-ooh-advertising-market

數位戶外廣告 (OOH) 市場產業趨勢及 2028 年預測中涵蓋的關鍵要點

  • 市場規模

  • 市場標準與變化

  • 不同地區的市場試點

  • 不同地區的市場需求

  • 各地區市場佔有率

  • 市場競爭對手的最新動態

  • 不同地區的近期市場價值

  • 市場競爭對手的銷售數據

  • 市場關鍵供應商和顛覆者研究

報告中涉及的主要市場競爭對手

  • 德高集團

  • 海報視窗

  • OUTFRONT 媒體公司

  • QMS媒體有限公司

  • Xtreme Media Pvt.有限公司

  • 清晰頻道戶外有限公司

  • 達科電子公司

  • Ströer SE & Co. KGaA

  • 環球戶外傳媒有限公司

  • APG|SGA

  • 通用海報公司

  • 房子

  • oOh!媒體有限公司

  • Broadsign國際股份有限公司

  • 亞當斯戶外廣告

  • 分眾傳媒控股有限公司

  • 拉馬爾媒體公司

  • LOCAD 私人有限公司

  • Prismview，三星電子旗下公司

  • 夏普 NEC 顯示解決方案

  • Mvix（美國）公司

以上是報告中涵蓋的關鍵參與者，要了解更多和詳盡的數位戶外（OOH）廣告公司列表，請聯絡我們https://www.databridgemarketresearch.com/toc/?dbmr=global-digital-out-of-home-ooh-advertising-market

研究方法：全球數位戶外廣告（OOH）市場

資料收集和基準年分析是使用具有大樣本量的資料收集模組完成的。使用市場統計和相干模型來分析和預測市場數據。市場佔有率分析和關鍵趨勢分析也是市場報告的主要成功因素。如需了解更多信息，請要求分析師致電或提出您的詢問。

DBMR 研究團隊使用的關鍵研究方法是資料三角測量，其中涉及資料探勘、資料變數對市場的影響分析以及初步（產業專家）驗證。除此之外，資料模型還包括供應商定位網格、市場時間軸分析、市場概覽和指南、公司定位網格、公司市場份額分析、測量標準、自上而下的分析和供應商份額分析。要了解有關研究方法的更多信息，請向我們的行業專家進行諮詢。

主要受訪者

  • 需求方：產品軟體開發人員、工業專業人士、電腦工程師等

  • 供應方：服務提供者、廣告代理商、產品經理、產品設計師、行銷經理、高階主管、市場情報和監管事務經理等。

相關報告

瀏覽半導體和電子類別相關報告@ https://www.databridgemarketresearch.com/report-category/semiconductors-and-electronics/

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