COVID-19 Impact on Pharmaceutical Packaging in Chemicals and Materials Industry

COVID-19 Impact on Head Up Display in Semiconductors and Electronics Industry

  • Semiconductors and Electronics
  • May 06, 2021

COVID–19 Impact on Head Up Display in Semiconductors and Electronics Industry

OVERVIEW:

The initial phase of lockdown has badly impacted the automotive head up display market as major industries were on complete lockdown, but the head-up display has negatively impacted sales going down due to complete shutdown has put a halt on the factories manufacturing for the head up display. Asia-Pacific automotive head-up display has been affected due to political conflict arising between India and China, which affected the automotive industry at the start of COVID -19. However, after the lockdown, it has been observed that the sales have drastically declined due to the wide adoption of the automotive sector for smart driving features. The rise in the automotive industry's sale has also enhanced the growth of the head-up display market. Apart from the automotive industry, the usage of head-up displays for gaming, aerospace, security & surveillance, among which the wide adoption for HUD, is in the automotive industry where intelligent transport systems provide a unique platform for the car & auto sector.

The coronavirus epidemic has forced automakers to idle plants across North America, lay off staff, and burn through cash. Many factories have spent the last few weeks putting new procedures to keep employees safe when they return, with plans to increase production this month steadily.

IMPACT ON DEMAND & SUPPLY CHAIN:

Autonomous vehicles would be a true game-changer, ushering in new modes of transportation and business models. The orders from car maker have returned to normal phases after the initial shut down and role of head up display have demanded more growth from prevention of accidents in sports car and the normal vehicle.

The futuristic Hollywood depictions of holographic windshield displays are rapidly becoming a reality, thanks to rapid developments in head up display (HUD) technology in the automotive industry. Augmented reality (AR) windshield HUDs are becoming a major target for mainstream automakers and manufacturers, with the demand for HUD components projected to expand more rapidly.

The entire market is becoming very interesting as OEMs want a wider field of view, which means larger HUDs. Advances in the growing field of view and shrinking package sizes are being made, but existing technology can only get so small. The industry is expecting technological advances that will allow it to go even smaller.

The companies have formed a pact with Israel, which specializes in the field of digital overhead supply.

For instance,

  • In February 2021, HAL signed a pact with Elbit Systems Electro-Optics Elop Ltd, Israel, for digital Overhead Head Up Display Systems (DOHS) during Aero India-2021. HAL and Elbit Systems have agreed to work together to update their technical foundations and acquire cutting-edge technology on the Digital Overhead HUD System, which is mainly used in transport aircraft around the world. The Digital Overhead HUD with modern optics has a brighter display, a wider field of view, and a larger head motion box. More than 500 HUDs have been delivered for various Indian platforms, including the Su-30MKI, Jaguar, and MiG-27M upgrade

STEPS TO BE TAKEN BY VENDORS TO BOOST THE SALE:

Various exhibitions and events were a virtual display for the electronic items display has been offered to deliver the real-world objects and roadways in the car with innovation and technologies. Due to the COVID-19 pandemic, CES has adopted a fitting structure this year with its first-ever all-digital case.

For instance,

  • In 2021, Panasonic displayed augmented reality HUD at Consumer Electronic Show with laid blue navigation systems, including directions for the driver. Panasonic's AR HUD employs eye-tracking technology to monitor the driver's gaze. A vibration control system compensates for bumps and other vibrations and maintains the driver's view of the images in the windshield stable. According to Panasonic, imaging radar scans the road ahead through at least three lanes of traffic.
  • Mercedes is exhibiting a huge curvy display that stretches more than 56 inches across and includes two air vents. It depicts all of the details, including dashboard, such as speed, navigation, and entertainment.

The companies are offering next-generation head up display in the market that could beam real-time safety instruction to the drivers with advanced 3D movies streaming directly from the seat. The partnership with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge focuses on developing immersive head-up displays for delivering real-life experience.

Proper communication entails more than just responding to emails and picking up the phone; it also entails being on the same page and concentrating on the job at hand. For instance, our company demanded that a small quantity of PCBs be produced for a prototype that we were working on. Rather than concentrating on completing the task effectively, the manufacturer was only interested in obtaining the higher volume portion of our market. The lack of attention can lose customers; therefore, the vendor's proper communication should be of utmost priority to boost the sale of head-up display.

CONCLUSION:

COVID-19, though ravaged the automotive market in an unprecedented manner during April 2020, which was possibly the first time in history that car manufacturers clocked 'zero sales' but had some silver linings. In many ways, the industry believes that the breakout and ease of transmission have contributed to rethinking amongst middle-class Indians about a personal vehicle's need. The formula one racing and the adoption of HUD in car racing have helped drivers from fatal injuries and collisions. The car racing championship, NFL leagues, and further development in smart cars have driven the growth of the industry's head-up display market. The wide adoption of HUD in aircraft for defense and security mechanisms has also enhanced the regions' growth. The aviation and automotive industries are expected to invest heavily in HUD technology to help the North American market to grow. The Boeing Company introduced the 787 flight deck to strike a balance between innovation, cost, and operational similarity with previous Boeing airplane models. This deck also includes dual head-up displays.