Apr, 30 2024

Red Bull GmbH, Monster Energy Company, The Coca-Cola Company, PepsiCo, Inc., Rockstar, Inc. y otras dominan el mercado de bebidas energéticas de EE. UU. en 2017.

Red Bull GmbH:

Red Bull GmbH, fundada en 1980 y con sede en Fuschl am See, Austria, se dedica al suministro de bebidas energéticas Red Bull. Sus categorías de productos son: bebidas energéticas Red Bull, Red Bull sin azúcar, Red Bull cero calorías y ediciones Red Bull. La empresa cuenta con las filiales Red Bull Media House GmbH (Austria), Red Bull Air Race GmbH (Austria), Salzburg Sport GmbH (Austria), Red Bull New Zealand Limited (Nueva Zelanda), EHC Red Bull München GmbH (Alemania), entre otras.

Acceda al informe completo en https://databridgemarketresearch.com/reports/us-energy-drinks-market

La empresa tiene presencia en América del Norte, Europa, Asia-Pacífico, América del Sur y Oriente Medio y África.

En enero de 2018, Red Bull GmbH apareció en televisión gratuita durante la temporada 2018 del WRC, el campeonato de rally más importante del mundo. Esto con el objetivo de promocionar su producto en el mercado.

Compañía Monster Energy

Monster Energy Company, con sede en California, EE. UU., se centra en el desarrollo de bebidas energéticas. Sus categorías de productos incluyen Monster Energy, Monster Rehab Tea + Energy, Monster Energy Zero Ultra, Pacific Juice Monster Energy, Punch Monster Punch Energy, Java Monster Coffee+ Energy, Muscle Monster Energy Shake, HYDRO y Monster Max. La compañía tiene una sólida presencia en EE. UU.

En diciembre de 2018, se celebró el festival de hip hop Rolling Loud organizado por Monster Energy Company y el objetivo era expandir su ubicación original en Miami.

LA COMPAÑÍA COCA-COLA:

THE COCA-COLA COMPANY, fundada en 1892, con sede en Georgia, EE. UU., se dedica a la fabricación y distribución de diversas bebidas no alcohólicas a nivel mundial. Sus segmentos de negocio son Asia Pacífico, Norteamérica, Inversiones en Embotellado, Latinoamérica, Europa, Oriente Medio y África, y Corporativo.

La empresa tiene presencia en África, Asia Pacífico, Eurasia, Europa, América Latina y América del Norte.

En noviembre de 2018, Coca-Cola planeó el lanzamiento de su gama de bebidas energéticas. Este plan podría impulsar el negocio con su nueva marca.

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