Apr, 30 2024

Red Bull GmbH, Monster Energy Company, The Coca-Cola Company, PepsiCo, Inc., Rockstar, Inc. et d'autres dominent le marché des boissons énergisantes aux États-Unis en 2017

Red Bull GmbH :

Fondée en 1980, Red Bull GmbH a son siège social à Fuschl am See, en Autriche. L'entreprise commercialise des boissons énergisantes Red Bull. Ses catégories de produits sont les suivantes : boissons énergisantes Red Bull, Red Bull sans sucre, Red Bull zéro calorie et Red Bull Editions. Elle possède également des filiales : Red Bull Media House GmbH (Autriche), Red Bull Air Race GmbH (Autriche), Salzburg Sport GmbH (Autriche), Red Bull New Zealand Limited (Nouvelle-Zélande) et EHC Red Bull München GmbH (Allemagne).

Accédez au rapport complet sur https://databridgemarketresearch.com/reports/us-energy-drinks-market

La société est présente en Amérique du Nord, en Europe, en Asie-Pacifique, en Amérique du Sud et au Moyen-Orient et en Afrique.

En janvier 2018, Red Bull GmbH a diffusé gratuitement à la télévision la saison 2018 du championnat de rallye le plus prestigieux au monde, le « WRC ». Cette initiative visait à promouvoir son produit auprès du public.

Monster Energy Company

Monster Energy Company, dont le siège social est situé en Californie, aux États-Unis, se spécialise dans le développement de boissons énergisantes. Ses produits sont les suivants : Monster Energy, Monster Rehab Tea + Energy, Monster Energy Zero Ultra, Pacific Juice Monster Energy, Punch Monster Punch Energy, Java Monster Coffee + Energy, Muscle Monster Energy Shake, HYDRO et Monster Max. L'entreprise est fortement implantée aux États-Unis.

En décembre 2018, le festival hip-hop Rolling Loud a été organisé par Monster Energy Company et l'objectif était d'agrandir son emplacement d'origine à Miami.

LA SOCIÉTÉ COCA-COLA :

Fondée en 1892, la société Coca-Cola, dont le siège social est situé en Géorgie, aux États-Unis, fabrique et commercialise diverses boissons non alcoolisées dans le monde entier. Ses secteurs d'activité sont l'Asie-Pacifique, l'Amérique du Nord, les investissements en embouteillage, l'Amérique latine, l'Europe, le Moyen-Orient et l'Afrique, ainsi que les entreprises.

La société est présente en Afrique, en Asie-Pacifique, en Eurasie, en Europe, en Amérique latine et en Amérique du Nord.

En novembre 2018, Coca-Cola prévoyait de lancer sa gamme de boissons énergisantes. Ce projet pourrait dynamiser son activité grâce à cette nouvelle marque.

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