Yerba mate is a traditional South American tea that has been consumed for centuries for its health benefits. Yerba mate contains caffeine, antioxidants, and other nutrients that have been shown to improve energy levels, boost the immune system, and protect against chronic diseases. Yerba mate is also a natural diuretic and can help to promote weight loss. Yerba mate is generally safe for most people to consume. However, it is important to note that yerba mate can interact with certain medications, so it is always best to talk to your doctor before consuming yerba mate. Yerba mate tea can be brewed in a similar way to other types of tea. Simply add yerba mate leaves to hot water and steep for 5-10 minutes.
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Data Bridge Market Research analyses that the Yerba Mate Market was valued at USD 1,403.03 million in 2021 and is expected to reach the value of USD 2,106.30 million by 2029, at a CAGR of 4.90% during the forecast period of 2022 to 2029. Yerba mate products are becoming increasingly available in grocery stores, health food stores, and online retailers. As the availability of yerba mate products increases, the demand for yerba mate is also expected to increase. Yerba mate contains caffeine, which can help to improve energy levels and alertness. Yerba mate is a good source of antioxidants, which can help to protect the body against damage from free radicals. Free radicals are unstable molecules that can damage cells, leading to inflammation and disease.
Growing awareness about the benefits of yerba mate is expected to drive the market's growth rate
Yerba mate has been shown to have a number of health benefits, including improved energy levels, boosted immunity, and protection against chronic diseases. As more people become aware of these benefits, the demand for yerba mate is expected to increase. There is a growing trend towards consuming healthier beverages. Yerba mate is a natural, caffeine-rich beverage that is a good source of antioxidants. As the demand for healthy beverages increases, the demand for yerba mate is also expected to increase. There is a growing demand for natural energy boosters that do not contain artificial ingredients or caffeine. Yerba mate is a natural energy booster that is caffeine-free. As the demand for natural energy boosters increases, the demand for yerba mate is also expected to increase.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014- 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect)
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Countries Covered
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U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
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Market Players Covered
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Herboflora (India), Vita Forte Inc. (U.S.), Darka Company s.r.o. (Czech Republic), ESTABLECIMIENTO LAS MARIAS (Argentina), Lauro Raatz SA (Paraguay), Triunfo do Brasil (Brazil), Mate Factor (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis:
The global yerba mate market is segmented into six notable segments based on type, form, product type, nature, application and distribution channel.
- On the basis of type, the global yerba mate market is segmented into Argentinian yerba mate, Brazilian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, and others. Argentinian yerba mate segment is expected to dominate the global market with a 47.33% market share because it boosts energy, improves mental focus, and enhances physical performance. The mate is rich in antioxidants and nutrients and protects against infections.
- On the basis of form, the global yerba mate market is segmented into powder, loose leaf, concentrate, extracts, and others. Powder segment is expected to dominate the global yerba mate market with a 34.48% market share because of the increasing awareness about the importance of yerba mate in health benefits.
- On the basis of product type, the global yerba mate market is segmented into regular and freeze dried. Regular segment is expected to dominate the global yerba mate market with a 69.57% market share because regular yerba mates ease depression and help treat headaches and various other conditions. In addition, the regular yerba mate offers beneficial properties such as relieving fatigue and aiding in weight loss.
- On the basis of nature, the global yerba mate market is segmented into organic and conventional. Organic segment is expected to dominate the global yerba mate market with a 62.05% market share because organic yerba mate are naturally caffeinated and offers a potent mix of antioxidants that help protect against certain types of cancers, and more.
- On the basis of application, the global yerba mate market is segmented into beverages, food, functional foods, personal care, bakery products, confectionery, dressings, sports nutrition, dietary supplements, dairy products and dairy alternative. Beverages segment is expected to dominate the global yerba mate market with a 47.91% market share because drinking yerba mate beverages such as coffee and tea offer immeasurable health benefits and boost energy.
The beverages segment will dominate the application segment of the yerba mate market
The beverages segment will emerge as the dominating segment application segment. This is because of the growing number of food & beverages processing industries in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.
- On the basis of distribution channel, the global yerba mate market is segmented into direct and indirect. Direct segment is expected to dominate the global yerba mate market with a 57.12% market share because direct distribution allows brands to build genuine relationships with the end users of their products. Moreover, a direct distribution channel gives the ability to promote, display, and deliver the products.
The direct segment will dominate the distribution channel segment of the yerba mate market
The direct segment will emerge as the dominating segment under distribution channel. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.
Major Players
Data Bridge Market Research recognizes the following companies as the major market players: Herboflora (India), Vita Forte Inc. (U.S.), Darka Company s.r.o. (Czech Republic), ESTABLECIMIENTO LAS MARIAS (Argentina), Lauro Raatz SA (Paraguay), Triunfo do Brasil (Brazil), Mate Factor (U.S.).
Market Development
- 2020년, 음료 회사 Vessl, Inc.는 자사의 RTD(Ready-to-Drink) 차 브랜드인 Tea of a Kind를 확장하여 망고 예르바 마테, 프리클리 페어 예르바 마테, 블랙베리 바질 예르바 마테 등 세 가지 새로운 맛을 출시했습니다. 또한, 유통망을 캐나다와 미국 9개 주로 확장했습니다. 예르바 마테는 남미에서 수 세기 동안 건강상의 효능을 위해 사용되어 온 식물입니다. 카페인, 항산화제, 기타 영양소의 좋은 공급원입니다. 예르바 마테 차는 은은한 단맛과 자극 효과가 있습니다. Tea of a Kind의 새로운 맛은 모두 카페인이 없으며 인공 향료나 감미료를 포함하지 않습니다. 유기농 재료로 만들어졌으며 16온스 캔으로 제공됩니다.
- 유기농 및 공정 무역 제품으로 유명한 음료 회사 Honest Tea는 2021년 Honest Yerba Mate를 출시했습니다. 유기농 예르바 마테 잎으로 만든 이 새로운 RTD 음료는 16온스(약 480ml) 캔당 60칼로리, 설탕 13g, 카페인 150mg을 함유하고 있습니다. Honest Yerba Mate는 오리지널, 피치, 레몬 세 가지 맛으로 출시됩니다. Honest Yerba Mate 출시는 Honest Tea가 제품 포트폴리오를 확장하고 새로운 소비자에게 다가가기 위한 지속적인 노력의 일환입니다. Honest Tea는 또한 지속 가능한 포장 및 관행을 사용하기 위해 노력하고 있습니다. Tea of a Kind의 확장과 Honest Yerba Mate의 출시는 미국에서 예르바 마테의 인기가 높아지고 있음을 보여주는 사례입니다.
지역 분석
지리적으로 시장 보고서에서 다루는 국가는 미국, 캐나다, 북미의 멕시코, 독일, 스웨덴, 폴란드, 덴마크, 이탈리아, 영국, 프랑스, 스페인, 네덜란드, 벨기에, 스위스, 터키, 러시아, 유럽의 기타 유럽, 일본, 중국, 인도, 한국, 뉴질랜드, 베트남, 호주, 싱가포르, 말레이시아, 태국, 인도네시아, 필리핀, 아시아 태평양(APAC)의 기타 아시아 태평양(APAC), 브라질, 아르헨티나, 남미의 일부인 기타 남미, UAE, 사우디아라비아, 오만, 카타르, 쿠웨이트, 남아프리카 공화국, 중동 및 아프리카(MEA)의 일부인 기타 중동 및 아프리카(MEA)입니다.
Data Bridge Market Research 분석에 따르면:
2022-2029년 예측 기간 동안 라틴 아메리카는 예르바 마테 시장 에서 지배적인 지역입니다.
라틴 아메리카는 예르바 마테의 주요 지리적 시장 중 하나입니다. 아르헨티나, 브라질, 파라과이, 우루과이를 포함하여 세계 최대 규모의 예르바 마테 생산국과 소비국들이 이 지역에 있습니다. 예르바 마테는 이들 국가의 전통 음료로, 차나 조롱박에 넣어 마시는 경우가 많습니다. 시장 성장은 여러 요인에 의해 주도되고 있는데, 건강 음료로서의 예르바 마테의 인기 증가, 예르바 마테 구매에 더 많은 가처분소득을 가진 라틴 아메리카 중산층의 증가, 그리고 새로운 음료를 시도해 볼 가능성이 높은 라틴 아메리카 젊은층의 증가 등이 그 요인입니다.
아시아 태평양 지역은 2022-2029년 예측 기간 동안 예르바 마테 시장 에서 가장 빠르게 성장하는 지역으로 추정됩니다.
아시아 태평양 지역의 예르바 마테 시장은 2023년에서 2033년 사이에 가장 빠른 속도로 성장할 것으로 예상됩니다. 시장 성장은 여러 요인에 의해 주도되고 있는데, 여기에는 예르바 마테에 더 많은 가처분 소득을 쓸 수 있는 아시아 태평양 지역의 중산층이 증가하고, 새로운 음료를 시도할 가능성이 더 높은 아시아 태평양 지역의 젊은층이 늘어나고, 사람들이 더 건강한 음료를 찾게 되는 아시아 태평양 지역의 건강 의식이 높아지는 것이 포함됩니다.
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