Giant Bicycles, Accell Group and WUXI YADEA EXPORT-IMPORT CO., LTD. are Dominating the E-Bike Market in 2019

Europe E-Bike Market is expected to grow with the CAGR of 9.8% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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The E-Bike market is a highly fragmented market, which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in the E-Bike market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in February 2019, Amego Electric Vehicles Inc. announced its partnership with Gazelle, a European cycle brand. Through this partnership Amego offered the e-bikes of Gazelle in North America. The new partnership has helped both companies in increasing their product portfolio.

Giant Bicycles is the dominating player in the E-Bike market. The other key players existing in the market includes Accell Group, Derby Cycle, JIANGSU XINRI E-VEHICLE CO.,LTD., Karbon Kinetics Ltd, ITALJET SPA, A2B, Riese & Müller GmbH, M1-Sporttechnik, F.I.V. E. Bianchi S.p.A., Kawasaki Motors Corp., U.S.A., WUXI YADEA EXPORT-IMPORT CO.,LTD., Trek Bicycle Corporation, myStromer AG and Specialized Bicycle Components, Inc., among others

Europe E-Bike Market

Giant Bicycles

Giant Bicycles is headquartered in Taiwan, China and was founded in year 1972. The company is engaged in production of high-quality electric bicycles, bicycles with aluminum frame and cycling gear. The company offers wide range of brand categories such as bikes, gear in which bikes are market focused categories.

  • In June 2020, Giant Bicycles launched anthem advanced pro 29 world champion edition frameset which is made of advanced composite material offering lightweight structure and XC race geometry with 29er speed and stability. The new product will increase market share of the company.

The company has wide presence across North America, South America, Europe, Asia-Pacific, Middle East and Africa with its various subsidiaries such as Giant Bicycles Australia (Australia), GIANT Bicycle Canada Inc. (Canada), Giant (China) Co., Ltd., Giant (Jiangsu) Co., Ltd (China), Giant Korea Co., Ltd (South Korea), among others.

Accell Group

Accell Group is headquartered in Heerenveen, Netherlands was founded in 1998. The company is engaged in manufacturing of e-bikes, bicycles, bicycle parts and accessories. Company operates in bikes, parts segments out of which bikes is market focused segment. Company offers brand categories such as haibike, winora, ghost, batavus, koga, lapierre, raleigh, sparta, babboe, carqon, xlc, izip out of which haibike, raleigh, izip are market focused categories.

  • In July 2018, Accell Group acquired Velosophy. Velosophy is Dutch company focusing on e-cargo bike solutions. This acquisition allowed Accell group to increase production of cargo bikes. The acquisition increased the product portfolio and customer base of the company.

The company has wide presence across Europe, Asia, North America and generates revenue from subsidiaries such as Winora Group (Germany), Batavus (Netherlands), Lapierre Bikes (France), Sparta B.V. (Netherlands), Raleigh Bicycle Company (U.K.), among others.


WUXI YADEA EXPORT-IMPORT CO., LTD. headquartered in Jiangsu Province, China was founded in 2001. The company is engaged in manufacturing and selling of electric bikes, electric scooter and their spare parts. Company offers product categories such as e-scooter, e-bike out of which e-bike is market focused category.

  • In November 2019, WUXI YADEA EXPORT-IMPORT CO., LTD started new manufacturing facility in Vietnam and expanded its operations. The new warehouse and production facility is spread over 20,724 sq km and offers a capacity of 500,000 units per year. This new production setup in Vietnam expands the geographical reach of the company. 

The company has presence across North America, South America, Europe, Asia-Pacific and Africa.