Kellogg's Company, Mondelēz International, Clif Bar & Company dominated the Europe Nuts and Cereal Snacks Bar Market in 2021

 

Europe Nuts and Cereal Snacks Bar Market is expected to grow with a CAGR of 5.2% in the forecast period of 2022 to 2029. The years considered for the study are as mentioned below.

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Europe nuts and cereal snacks bar market is a highly consolidated market, including a specific number of key players. The market has witnessed increased strategic developments owing to a favorable market scenario.

The major players dealing in the Europe nuts and cereal snacks bar market are introducing a strong range of products provider along with adopting strategic initiatives such as partnership, acquisition, and business expansion into the market. This helped companies to maximize sales with an enhanced product portfolio.

For instance,

  • In March 2021, Mondelēz International Acquired Grenade, a leading U.K. performance nutrition company. The company acquires a significant interest in Grenade, a leading UK performance nutrition pioneer in the fast-growing high protein bar segment. This has helped the company to expand its business

Kellogg's Company is the dominating player in the Europe nuts and cereal snacks bar market. Some of the other key players existing in the market are Mondelēz International, General Mills Inc., The Simply Good Foods Company, Nestlé, HERO GROUP, The Quaker Oats Company, Clif Bar & Company, Bühler, Associated British Food plc, Danone, Cerealto Siro Foods, Mars, Incorporated and its Affiliates, Eat Naturals, Healthy Bars among others.

Kellogg's Company

Kellogg's Company was founded in 1906, and its headquarter is in Michigan, U.S. It has public ownership. The company focuses on manufacturing and marketing ready-to-eat cereal and convenience foods. The company has business segments such as Snacks, Cereal, frozen, noodles, and others, and snacks, cereals are the market-focused segments. The company offers product categories including breakfast favorites & treats, cereal & granola, savory snacks, plant-based proteins, snack bars & bites, protein bars & shakes, and frozen breakfast, out of which cereals and granula, protein bars & bites are the market-focused categories.

For instance,

  • In January 2022, Kellogg's Company launched Kellogg's Nutri-Grain 3 Fruity Flavor, which makes bars and bites deliciously. Kellogg's Nutri-Grain is for breakfast and snacktime with three flavors: strawberry, squash, apple, carrot nutri-grain soft-baked breakfast bars, and chocolatey banana nutri-grain bites. This has helped the company to expand its product portfolio

The company has a wide presence across North America, Latin America, Asia-Pacific, Europe, the Middle East and Africa. The subsidiaries are Keebler Company (U.S.), Pringles, LLC (U.S.), The Wimble Company (U.S.), Kelloggs Canada, Inc. (U.S.), Insurgent Brands, LLC (U.S.), among others.

Mondelēz International

Mondelēz International was founded in 2012, and it has headquarters in Illinois, U.S. It has public ownership. The company's main focus is on making and selling primary snacks, including biscuits, chocolate, gum, candy, and various cheese & grocery. The company has business segments and product categories such as biscuits, chocolate, gum & candy, beverages, cheese & grocery. The market-focused segment and market-focused category is chocolate.

For instance,

The company has a presence across Asia-Pacific, Europe, the Middle East and Africa, Americas. The subsidiaries are Milka(Germany), Cadbury(England), Belvita(U.S.), Chips Ahoy! (Canada), Oreo(U.S.), Ritz(U.S.), TUC(Belgium), Triscuit(U.S.), among others.

Clif Bar & Company 

Clif Bar & Company was founded in 1992 and is headquartered in California, U.S. It has private ownership. The company's main focus is food, environmental restoration, and rebuilding after natural disasters. The company has product categories including Clif, Clif Kid, Luna, out of which Clif, Luna are the market-focused categories.

For instance,

  • In June 2018, Clif Bar & Company launched three new products in snack bars in different flavors such as smoothie filled energy bar, sweet and salty, and Clif energy granola to increase the product portfolio, which will help in enhancing the revenue of the company and expand and establish a loyal customer base and meet a variety of flavor needs of consumers

The company has a presence across North America and Europe.