Kellogg’s Co, Mondelēz International, General Mills Inc. are Dominating the Europe Nuts and Snacks Bars Market in 2020

Europe Nuts and Snacks Bars Market is expected to grow with the CAGR of 5.1% in the forecast period of 2021 to 2025. The years considered for study are as mentioned below.

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Europe nuts & snacks bars market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Europe nuts & snacks bars market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in October 2019, Kellogg's Company launched TIG which is a new brand for savory snack bars that come in different bold flavours such as BBQ, Buffalo, Pizza and Chili Lime. The snack bars are made with premium plant-based core ingredients including puffed chickpeas, roasted green lentils and crispy wild and brown rice. This helped company to broaden its brand portfolio and to build its brand image in the market.

Kellogg’s Co is dominating player in Europe nuts & snacks bars market. The other key players existing in the market includes General Mills Inc., THE HERSHEY COMPANY, The Simply Good Foods Company, Clif Bar & Company, Hormel Foods Corporation, Mars Incorporated, Quaker Oats Company, Premier Nutrition Company, LLC, Nestle, Mondelēz International, THE GRIFFIN'S FOOD COMPANY, The Nature’s Bounty Co., HERO GROUP, Associated British Foods plc, Healthy Bars, Natural Balance Foods, Fruit Bowl, Eat Natural, SMART ORGANIC among others.

Nuts and Snacks Bars MarketKellogg’s Co

Kellogg’s Co, is headquartered in Michigan, Europe and was founded in 1906. The company is engaged in outgrowing development nuts & snacks bars industry on a worldwide scale. The company has various brand categories that are snack, cereals, frozen out of which snacks is market focused product category.

  • In October 2019, Kellogg's Company launched TIG which is a new brand for savory snack bars that come in different bold flavours such as BBQ, Buffalo, Pizza and Chili Lime. The snack bars are made with premium plant-based core ingredients including puffed chickpeas, roasted green lentils and crispy wild and brown rice. This helped company to broaden its brand portfolio and to build its brand image in the market

The company has presence across the globe in North America, South America, Europe, Middle East and Africa, Asia-Pacific.

General Mills Inc.

General Mills Inc. is headquartered in Minnesota, U.S., was founded in 1866. The company engaged in commercializing of snacks, cereal, convenient meals, yogurt, dough, pet, baking mixes and ingredients, super-premium ice cream, vegetables and snacks. The company offers product categories which are baking products, cereals, dough/pastries, fruit, ice cream, meals, organic/natural, pasta, pet, pizza, snacks, soup, spices, vegetables, yogurt out of which snacks is market focused category.

  • In July 2020, General Mills Inc., launched a packed, sustainable energy bar with the creamy, crunchy and chewy texture by the brand Nature Valley. The energy bar has various ingredients such as creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or blueberries. This helped company to broaden its product portfolio and to build its brand image.

The company has wide global presence across North America, South America, Europe, Africa, and Europe and generates revenue from subsidiaries such as Häagen-Dazs (U.S.), Annie’s Homegrown (U.S.), Blue Buffalo Co., Ltd. (U.S.), Liberté Inc. (Canada) and Medallion Laboratories Inc. (U.S.) among others.

Mondelēz International

Mondelēz International is headquartered in Illinois, U.S. and was founded in year 2012. The company is engaged in manufacturing and commercializing of wide range of nuts & snacks bars across the world. The company offers wide range of brands categories such as 5 star, alpen gold, barni, belvita, bournvita, cadbury, cadbury dairy milk, chips ahoy!, clorets, club social, côte d'or, enjoy life foods, freia, halls, honey maid, kinh do, lacta, lu, marabou, maynards bassett's, milka, oreo, perfect snacks, philadelphia, prince, ritz, royal, sour patch kids, stride, tang, tate's bake shop, tiger, toblerone, trident, triscuit, tuc, wheat thins and cadbury, lu, perfect snacks is market focused category.

  • In June 2020, Mondelēz International announced to accept an agreement to acquire a majority interest in Perfect Snacks, which is a fast growing nutrition bars segment. The Mondelēz International strategized plans to operate Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help accelerate growth.

The company has wide global presence across the world as Asia, Middle East and Africa, Europe, Latin America & North America.