Implementation of AI-Based Technologies for Broadcasting Drive Market Growth

Nowadays, Artificial intelligence (AI) plays a significant role in transforming and strengthening industries all over the globe. From large organizations and governmental organizations to small online businesses, artificial intelligence is used by several entities over multiple platforms all over the world. According to a survey in 2020 conducted by NewVantage, 91.5 percent of top businesses were investing heavily in artificial intelligence. Therefore, artificial intelligence (AI) plays an essential role in the growth of business and can also pave the way for the growth of the global broadcast equipment market.

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Data Bridge Market Research analyses a growth rate in the Global Broadcast Equipment Market is expected to reach USD 10,718.62 million by 2029 from USD 6,624.34 million in 2021, growing at a CAGR of 6.2% in the forecast period of 2022 to 2029. Increasing need for media files over the internet will likely to increase the growth of the global biotechnology market.    

The increasing proliferation of smart consumer electronic devices is expected to drive the market's growth rate

The growing proliferation of smart consumer electronic devices is likely to propel the growth of the market during the forecast period. A smart electronic device is an electronic device that can interact and share with its users. According to a recent survey, in 2020, 61 percent of people globally owned at least one smart device. In recent times, smart TV and smartphones have gained huge popularity among consumers and have become an important part of the human lifestyle. As the number of smart devices increase, the demand for broadcasting content such as video content, live streaming, and others will also rise. Therefore it will boost the growth of the global broadcast equipment market.

Report Scope and Market Segmentation

Segment Analysis:

The broadcast equipment market is segmented on the basis of frequency, technology, power range, content type, product type, and application.

• Based on frequency, the global broadcast equipment market is segmented into low frequency, medium frequency, high frequency, very high frequency, ultra-high frequency, super-high frequency.

The ultra-high frequency segment of frequency segment is anticipated to dominate the broadcast equipment market

The ultra-high frequency segment is expected to dominate the global broadcast equipment market with a 28.64% share because of increasing focus on advanced high-speed broadband infrastructure to support the increasing demand for cell phones, satellite communication and television broadcasting because these frequency range is appropriate for broadcasting.

• Based on technology, the global broadcast equipment market is segmented into analog broadcasting, digital broadcasting. The digital broadcasting segment is expected to dominate the global broadcast equipment market with a 58.12% share because of increasing capacity of broadcast transmission networks by advancing spectrum efficiency that can deal with increasing demand of consumers for entertainment media content.
• Based on power range, the global broadcast equipment market is segmented into low power range, high power range.

The high power range segment of power range segment is anticipated to dominate the broadcast equipment market

The high power range segment is expected to dominate the global broadcast equipment market with a 59.29% share because advent of smart devices has increased the demand for the media-generated content all around the world. In order to provide quality content and best possible service, high power range broadcast equipment is used high power range.

• Based on content type, the global broadcast equipment market is segmented into audio, video, audio/visual. The audio/visual segment is expected to dominate the global broadcast equipment market with a 47.90% share because of increasing demand for real-time experience of sports events, weather reports, and political meetings. With the advancement in high-speed 5G networks, the live podcast and broadcast can be viewed and streamed live by a consumer.
• Based on product type, the global broadcast equipment market is segmented into dish antennas, encoders, amplifiers, transmitters & repeaters, switches, video servers, modulators, others. The transmitters & repeaters segment is expected to dominate the global broadcast equipment market with a 20.64% share because of growing demand for media content, proliferation of smart consumer electronic devices and advanced high-speed broadband infrastructure.
• Based on application, the global broadcast equipment market is segmented into radio, television, cable television, IPTV. The IPTV segment is expected to dominate the global broadcast equipment market with a 37.91% share because there is an increasing demand for media content of numerous programs owing to advancements in technology such as AI-based technologies.

Major Players

Data Bridge Market Research recognizes the following companies as the major broadcast equipment market players in broadcast equipment market Cisco Systems, Inc. (U.S.), Harmonic, Inc. (U.S.), CommScope Holding Company, Inc. (U.S.), Grass Valley (Canada), Global Invacom (U.S.), Telefonaktiebolaget LM Ericsson (Sweden), Evertz (Canada), General Dynamics Mission Systems, Inc. (U.S.), Sencore (U.S.), AvL Technologies (U.S.), EVS Broadcast Equipment (Belgium).

Market Development

• In 2021, CommScope Holding Company, Inc. started its partnership with Foxtel. The main goal of this partnership was to enhance streaming services for iQ5 devices. This partnership enabled customers to stream up to 50,000 hours of content in minutes and helped both companies to provide a better premium entertainment experience.
• In 2021, Global Invacom introduced two O2O and OTx head bends. The main feature of this product was the technology used to substitute the older version of ODU32 and LNB head bend. Furthermore, it can convert both terrestrial and satellite RF into optical signals. Through this launch, the company extended its market and also strengthened its product portfolio
• In 2021, Harmonic, Inc. introduced harmonic's cloud-native software. The main goal of this launch was to improve streaming service over Android TV. This software aided the company to provide a better streaming experience for its consumer, thus improving the market

Regional Analysis

Geographically, the countries covered in the broadcast equipment market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

As per Data Bridge Market Research analysis:

North America is the dominant region in broadcast equipment market during the forecast period 2022 to 2029

North America dominates the broadcast equipment market because of the increasing number of online streaming shows in this region. Furthermore, the U.S. accounted maximum share of the broadcast equipment market because it is the highest exporting country.

Asia-Pacific is estimated to be the fastest-growing region in broadcast equipment market the forecast period 2022 to 2029

Asia-Pacific is expected to grow from 2022 to 2029 because of the rising popularity of high-definition (HD) content and the availability of on-demand material via OTT platforms in this region. Additionally, increasing transition from analog broadcasting to digital broadcasting will further boost the market growth in this region. 

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