Procter & Gamble, Unilever and L'ORÉAL are Dominating the Global Dandruff Treatment Market in 2020

Global Dandruff Treatment Market is expected to grow with the CAGR of 5.1% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global dandruff treatment market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global dandruff treatment market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement into the market. This helped companies to maximize the sales with enhanced product portfolio. For instance, in April 2018, Hindustan Unilever Limited launched Pure Derm Anti-Dandruff shampoo; to remove dandruff moreover it can also prevent the dandruff reoccurrence. The new product launched is formulated with the dual active system and Oxy Fused Micro Bubble Technology that purifies the scalp from deep within. This initiative enhanced the company’s product portfolio and boosted the company’s revenue.

Procter & Gamble is the dominating player in global dandruff treatment market. The other key players existing in the market includes Unilever, L'ORÉAL, Alliance Pharma PLC, Arcadia Consumer Healthcare, Vyome Therapeutics Inc., ACTICON LIFE SCIENCES, JOHN PAUL MITCHELL SYSTEMS, Johnson & Johnson Consumer Inc. (A Subsidiary of Johnson & Johnson Services, Inc.), JĀSÖN Natural Products, Inc. (A Subsidiary of Hain Celestial), Cipla Inc., Nikole Kozemetics, PHYTO, DABUR, Glenmark Pharmaceuticals Limited, Kao Corporation, L'OCCITANE EN PROVENCE INTERNATIONAL SA.(A Subsidiary of Groupe L'OCCITANE), Philip Kingsley Products Ltd., HENKEL AG & CO. KGAA, SOVEREIGN CHEMICALS & COSMETICS, M.M. AYURVEDIC (P) LTD., Arion Healthcare, Viencee Cosmatics, Sebapharma, AVON Beauty Products India Pvt Ltd, among others.

Dandruff Treatment  MarketProcter & Gamble

Procter & Gamble was incorporated in 1837 and is headquartered in Ohio, U.S. The company is focused to provide a high quality branded products and services that will enhance the living condition of the consumers. Over the course of 181 year, the company have challenged convention, led innovation, and helped shape culture. The company is branding product for living room, kitchens, laundry, among others.

  • In July 2020, Procter & Gamble launched Scalp Swag online challenge in order to understand the needs of dandruff sufferers and their habits. Through the organization of this challenge the company has observed increased hair concerns among consumers and more adoption of head & shoulder brand.

The company has presence across North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.


Unilever headquartered in Rotterdam, The Netherlands was incorporated in1871. The company is focused on making a positive impact through its brands, commercial operations and relationships, voluntary contributions and several other ways in which the company engage with business partners. The company brands purpose is to improve people's health, confidence and well-being with brands that combine superior experiences, bold innovation and a strong sustainable living purpose.

  • In September 2020, Unilever acquired Liquid I.V. Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy, and Sleep. Liquid I.V. is also non-GMO, vegan, gluten-free, and soy-free, and dairy-free. Liquid I.V. will continue to be based in El Segundo, California, and led by Brand in Cohen, who will remain Chief Executive Officer and Founder.

The company has wide presence across Asia, Americas, Europe, Middle East and Africa.


L'ORÉAL was founded in 1909 and is headquarter in Clichy, France. The company is engaged in offering the best of cosmetics innovation in terms of safety, quality, and efficacy to each and every person worldwide. For more than 110 years, our brands have pushed the forefront of technology and beauty, developing game-changing formulas and innovative new products.

  • In October 2020, Lanza Tech, L'ORÉAL, and Total with their partnership have premiered the world’s first sustainable packaging made from recycled and captured carbon emissions. Through this innovation, the company is focusing on development of environment friendly packaging, thus increasing its market share.

The company has wide presence across North-America, South America, Asia-Pacific, Middle East and Africa, Europe.