Global Vanilla (B2B) Market is expected to grow with the CAGR of 4.8% in the forecast period of 2022 to 2029. The years considered for study are as mentioned below.

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The vanilla market is fragmented, and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in the global vanilla (B2B) market.

The major players dealing in the global vanilla (B2B) market are introducing strong range of products provider along with adopting strategic initiative such as publications, acquisition, business expansion, award, and recognition into the market. This helped companies to maximize the sales with enhance product portfolio.

For instance:

• In October 2020, Kerry introduced an organic range of flavourings and extracts under the brand name SimplyNature. In addition, the new portfolio of SimplyNature, including flavourings and extracts, would expand and meet the customer demand
• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition will expand ADM's business in Brazil and strengthen its position in the health & wellness market.

McCormick & Company, Inc., is the dominating player in global vanilla (b2b) market. The other key players existing in the market are IFFinc, Kerry, Givaudan, ADM, Firmenich SA, PROVA, Nielsen-Massey Vanillas, Inc., Takasago International Corporation, Madagascar Vanilla Company LLC, SYNERGY, Vanilla Pura, Aust & Hachmann (Canada) Ltd/Ltée, vanilla Extract Co. and Boston Vanilla Bean Company among others.

McCormick & Company, Inc.

McCormick & Company, Inc. was founded in 1889 and is headquartered in Hunt Valley, Baltimore. The company focus is to meet the increasing demand for flavour around the world. The company has product categories such as herbs & spices, recipe mixes, extracts & food colours, cooking sauces and seafood, out of which extracts & food colours is the market focused category.

The company has wide presence across North America, Europe, South America, Asia, and Middle East and Africa.

IFFinc

IFFinc was founded in the year 1889 and is headquartered in New York, U.S. The company focus is on applying science and creativity for a better world. The company is engaged in offering bakery, beverages, colors, confectionery, culinary and snacks, dairy and pharma. The company operates widely in regions such as North America, South America, Asia-Pacific, Europe, and Middle East and Africa.

Kerry

Kerry was founded in 1972 and is headquartered in Kildare, Ireland. The company focus on providing sustainable nutrition solutions for the foods, beverage and pharmaceutical industries. The business segment of the company is taste, nutrition, function, food, beverage, pharma and biotechnology, foodservice out of which taste is the market focused category.

The subsidiary companies include Oakhouse Foods (U.K.), Kerry (Canada), Inc., (Canada), Pevesa Biotech S.A. (Spain) and others.

For instance:

• In October 2020, Kerry introduced an organic range of flavourings and extracts under the brand name SimplyNature. In addition, the new portfolio of SimplyNature, including flavourings and extracts, would expand and meet the customer demands.