Yerba mate is a traditional South American tea that has been consumed for centuries for its health benefits. Yerba mate contains caffeine, antioxidants, and other nutrients that have been shown to improve energy levels, boost the immune system, and protect against chronic diseases. Yerba mate is also a natural diuretic and can help to promote weight loss. Yerba mate is generally safe for most people to consume. However, it is important to note that yerba mate can interact with certain medications, so it is always best to talk to your doctor before consuming yerba mate. Yerba mate tea can be brewed in a similar way to other types of tea. Simply add yerba mate leaves to hot water and steep for 5-10 minutes.
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Data Bridge Market Research analyses that the Yerba Mate Market was valued at USD 1,403.03 million in 2021 and is expected to reach the value of USD 2,106.30 million by 2029, at a CAGR of 4.90% during the forecast period of 2022 to 2029. Yerba mate products are becoming increasingly available in grocery stores, health food stores, and online retailers. As the availability of yerba mate products increases, the demand for yerba mate is also expected to increase. Yerba mate contains caffeine, which can help to improve energy levels and alertness. Yerba mate is a good source of antioxidants, which can help to protect the body against damage from free radicals. Free radicals are unstable molecules that can damage cells, leading to inflammation and disease.
Growing awareness about the benefits of yerba mate is expected to drive the market's growth rate
Yerba mate has been shown to have a number of health benefits, including improved energy levels, boosted immunity, and protection against chronic diseases. As more people become aware of these benefits, the demand for yerba mate is expected to increase. There is a growing trend towards consuming healthier beverages. Yerba mate is a natural, caffeine-rich beverage that is a good source of antioxidants. As the demand for healthy beverages increases, the demand for yerba mate is also expected to increase. There is a growing demand for natural energy boosters that do not contain artificial ingredients or caffeine. Yerba mate is a natural energy booster that is caffeine-free. As the demand for natural energy boosters increases, the demand for yerba mate is also expected to increase.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014- 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Argentinian Yerba Mate, Brazilian Yerba Mate, Paraguayan Yerba Mate, Uruguayan Yerba Mate, Others), Form (Powder, Loose Leaf, Concentrate, Extracts, Others), Product Type (Regular, Freeze Dried) Nature (Organic, Conventional), Application (Beverages, Food, Functional Foods, Personal Care, Bakery Products, Confectionery, Dressings, Sports Nutrition, Dietary Supplements, Dairy Products, Dairy Alternative), Distribution Channel (Direct, Indirect)
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Countries Covered
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U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
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Market Players Covered
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Herboflora (India), Vita Forte Inc. (U.S.), Darka Company s.r.o. (Czech Republic), ESTABLECIMIENTO LAS MARIAS (Argentina), Lauro Raatz SA (Paraguay), Triunfo do Brasil (Brazil), Mate Factor (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand
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Segment Analysis:
The global yerba mate market is segmented into six notable segments based on type, form, product type, nature, application and distribution channel.
- On the basis of type, the global yerba mate market is segmented into Argentinian yerba mate, Brazilian yerba mate, Paraguayan yerba mate, Uruguayan yerba mate, and others. Argentinian yerba mate segment is expected to dominate the global market with a 47.33% market share because it boosts energy, improves mental focus, and enhances physical performance. The mate is rich in antioxidants and nutrients and protects against infections.
- On the basis of form, the global yerba mate market is segmented into powder, loose leaf, concentrate, extracts, and others. Powder segment is expected to dominate the global yerba mate market with a 34.48% market share because of the increasing awareness about the importance of yerba mate in health benefits.
- On the basis of product type, the global yerba mate market is segmented into regular and freeze dried. Regular segment is expected to dominate the global yerba mate market with a 69.57% market share because regular yerba mates ease depression and help treat headaches and various other conditions. In addition, the regular yerba mate offers beneficial properties such as relieving fatigue and aiding in weight loss.
- On the basis of nature, the global yerba mate market is segmented into organic and conventional. Organic segment is expected to dominate the global yerba mate market with a 62.05% market share because organic yerba mate are naturally caffeinated and offers a potent mix of antioxidants that help protect against certain types of cancers, and more.
- On the basis of application, the global yerba mate market is segmented into beverages, food, functional foods, personal care, bakery products, confectionery, dressings, sports nutrition, dietary supplements, dairy products and dairy alternative. Beverages segment is expected to dominate the global yerba mate market with a 47.91% market share because drinking yerba mate beverages such as coffee and tea offer immeasurable health benefits and boost energy.
The beverages segment will dominate the application segment of the yerba mate market
The beverages segment will emerge as the dominating segment application segment. This is because of the growing number of food & beverages processing industries in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.
- On the basis of distribution channel, the global yerba mate market is segmented into direct and indirect. Direct segment is expected to dominate the global yerba mate market with a 57.12% market share because direct distribution allows brands to build genuine relationships with the end users of their products. Moreover, a direct distribution channel gives the ability to promote, display, and deliver the products.
The direct segment will dominate the distribution channel segment of the yerba mate market
The direct segment will emerge as the dominating segment under distribution channel. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.
Major Players
Data Bridge Market Research recognizes the following companies as the major market players: Herboflora (India), Vita Forte Inc. (U.S.), Darka Company s.r.o. (Czech Republic), ESTABLECIMIENTO LAS MARIAS (Argentina), Lauro Raatz SA (Paraguay), Triunfo do Brasil (Brazil), Mate Factor (U.S.).
Market Development
- In 2020, Vessl, Inc., a beverage company, expanded its ready-to-drink (RTD) tea brand, Tea of a Kind, by introducing three new flavors: Mango Yerba Mate, Prickly Pear Yerba Mate, and Blackberry Basil Yerba Mate. The company also expanded its distribution network to include Canada and nine new states in the United States. Yerba mate is a South American plant that has been used for centuries for its health benefits. It is a good source of caffeine, antioxidants, and other nutrients. Yerba mate tea has a slightly sweet taste and a stimulating effect. The new flavors of Tea of a Kind are all caffeine-free and contain no artificial flavors or sweeteners. They are made with organic ingredients and are available in 16-ounce cans.
- In 2021, Honest Tea, a beverage company known for its organic and fair trade products, introduced Honest Yerba Mate. The new RTD beverage is made with organic yerba mate leaves and contains 60 calories, 13 grams of sugar, and 150 milligrams of caffeine per 16-ounce can. Honest Yerba Mate is available in three flavors: Original, Peach, and Lemon. The launch of Honest Yerba Mate is part of Honest Tea's ongoing effort to expand its product portfolio and reach new consumers. The company is also committed to using sustainable packaging and practices. The expansion of Tea of a Kind and the launch of Honest Yerba Mate are both examples of the growing popularity of yerba mate in the United States.
Regional Analysis
Geographically, the countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
As per Data Bridge Market Research analysis:
Latin America is the dominant region in the yerba mate market during the forecast period 2022-2029
Latin America is one of the key geographical markets for yerba mate. The region is home to some of the world's largest producers and consumers of yerba mate, including Argentina, Brazil, Paraguay, and Uruguay. Yerba mate is a traditional drink in these countries, and it is often consumed as a tea or in a gourd. The growth of the market is being driven by a number of factors, including, increasing popularity of yerba mate as a healthy beverages, growing middle class in Latin America, which has more disposable income to spend on yerba mate, and the increasing number of young people in Latin America, who are more likely to try new beverages.
Asia-Pacific is estimated to be the fastest growing region in the yerba mate market in the forecast period 2022-2029
The yerba mate market in Asia-Pacific is expected to grow at the fastest pace from 2023 to 2033. The growth of the market is being driven by a number of factors, including, growing middle class in Asia-Pacific, which has more disposable income to spend on yerba mate, increasing number of young people in Asia-Pacific, who are more likely to try new beverages, and growing health consciousness in Asia-Pacific, which is leading people to seek out healthier beverages.
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