Koninklijke Philips N.V., Breville Group Limited and Heap Seng Group of Companies are Dominating the Singapore Air Fryer Market in 2019

Singapore Air Fryer Market is expected to grow with the CAGR of 5.6% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Singapore  air fryer market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Singapore air fryer market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio.

For instance,

• In May 2018, Koninklijke Philips N.V was honoured two awards at the EUREKA Innovation Days for the innovative technology along with this also received the 2018 ITEA Award of Excellence. The award helps in maximising the customer base of the company which generates revenue of the business.

Koninklijke Philips N.V. is the dominating player in Singapore air fryer market. The other key players existing in the market Breville Group Limited., Heap Seng Group of Companies, Mayer Marketing Pte Ltd., EuropAce Singapore, Airbot, Cornell, Havells India Ltd, Lazada, PowerPac Singapore, Salter, SharkNinja Operating LLC, Tefal (A Subsidiary of Groupe SEB), Tristar Products, Inc. and TTK Prestige Ltd among others.

Koninklijke Philips N.V.

Koninklijke Philips N.V. founded in 1891 and headquartered in Amsterdam, Netherlands which is engaged in high quality of health technology products. The company offers various products such as Sound & Vision, Personal Care, Mother & Child Care, Household Products, Lighting, Health, Automotive, Accessories and the market focused product is Household Products in Air Fryer market.

The company has a wide presence across the globe such as Europe, Middle East and Africa, Asia-Pacific, Latin America.

For instance,

• In September 2018, Koninklijke Philips N.V. was awarded with UX Design award for a Stroke Communication tool for designing innovative faster treatment material. The award helps in increasing the production of the business which also generates income of the business.

Breville Group Limited

Breville Group Limited founded in 1957 and is headquartered in New South Wales, Australia. The company is engaged in manufacturing of wide range of brilliant as well as innovative household products that maximize the consumers lifestyle. The company offers various brands such as Breville, Sage, Kambrook among which Breville is market focused segment.

The company has a wide presence in North America, Asia-Pacific, Europe, Rest of the World.

For instance,

• In August 2014, Breville Group Limited has entered into the partnership with the YouTube baking queen channel in order to advertise the product. The partnership help in enhancing the customer base of the company which generates revenue of the business.

Heap Seng Group of Companies

Heap Seng Group Of Companies founded in 1954 and is headquartered in Liang Seah St, Singapore The company is engaged in manufacturing of wide variety of cooking products that has high range of application. The company offers various products such as cookware, drinkware, electric home appliances, kitchenware, tableware among which electric home appliances is market focused. The company has wide presence in Malaysia, and other Asian countries.

For Instance,

• In June 2018, Heap Seng Group of Companies has organised the ASD live demo at the metro causeway point. The event helps in increasing goodwill of the business.