The incorporation of a non-stick coating on the cooking basket or tray is a crucial feature of air fryers, significantly enhancing their user-friendly design. This coating facilitates easy cleaning and prevents food from adhering to the surface during the cooking process. The non-stick property ensures that users can effortlessly remove cooked items, promoting a hassle-free cooking experience. This feature streamlines maintenance and contributes to healthier cooking as it reduces the need for excessive oil or fats.
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Data Bridge Market Research analyses the Singapore Air Fryer Market was valued at USD 13,013.64 thousand in 2021 and is expected to reach USD 20,898.82 thousand by 2029, registering a CAGR of 6.10% during the forecast period of 2022-2029. In the Singapore air fryer market, continuous technological advancements, including smart controls, preset cooking programs, and enhanced energy efficiency, are pivotal drivers.
Key Findings of the Study
Rising economy and escalating disposable income levels is expected to drive the market's growth rate
The growing economy and escalating disposable income levels in Singapore are pivotal drivers for the growth of the air fryer market. With an uptick in financial well-being, consumers are inclined to allocate more resources to enhance their lifestyles, including upgrading kitchen appliances. Air fryers, recognized for their affordability and popularity, stand out as a desirable option in the evolving kitchen appliance landscape. The rise in disposable income fuels an increased propensity among consumers to invest in these versatile cooking devices, aligning with the broader trend of seeking modern and efficient kitchen solutions. As a result, the air fryer market in Singapore is poised to witness heightened adoption rates, driven by the confluence of economic prosperity and a growing preference for upgraded culinary equipment.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Drawer Type Air Fryer, Lid Type Air Fryer, Others), Function (Manual, Digital), Liters (Small Size 2.6L to 4.9L, Mini Size 2.5L and Below, Large XL Size 5.0L to 8.5L and Extra Large XXL 8.6L to 12.5L), Material (Plastic, Metal, Others), Price Range (Below SGD $99, SGD 100 to SGD 149, SGD 150 to SGD 199, SGD 200 to SGD 249, SGD 250 to SGD 299, SGD 300 to SGD 349, SGD 350, Above), Wattage (Below 1200 Watt, 1200-1500 Watt, 1500-1800 Watt), Distribution Channel (E-Commerce, Supermarkets/Hypermarkets, Specialty Stores, Others), End-User (Residential, Hotels, Cafes, Quick Service Restaurants, Others)
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Market Players Covered
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Koninklijke Philips N.V. (Netherlands), Rosewill, Inc. (U.S.), Meyer Corporation (U.S.), Bajaj Electricals Ltd (India), NuWave, LLC (U.S.), Avalon Bay (U.S.), GoWISE USA (U.S.), Breville (Australia), Groupe SEB (France), Conair Corporation (U.S.), BLACK+DECKER (U.S.), Conair LLC (U.S.), Newell Brands (U.S.), TATUNGUSA (Taiwan), 'De' Longhi Appliances S.r.l. (Italy), Ming's Mark Inc (U.S.), Gorenje (Slovenia) and Domu Brands (U.K.)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
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Segment Analysis:
The Singapore air fryer market is segmented on the basis of type, function, liters, material, price range, wattage, distribution channel and end-user.
- On the basis of type, the Singapore air fryer market is segmented into drawer type air fryer, lid type air fryer, and others
- On the basis of function, the Singapore air fryer market is segmented into manual, and digital
- On the basis of liters, the Singapore air fryer market is segmented into small size 2.6l to 4.9l, mini size 2.5l and below, large xl size 5.0l to 8.5l and extra-large xxl 8.6l to 12.5l
- On the basis of material, the Singapore air fryer market is segmented into plastic, metal, and others
- On the basis of price range, the Singapore air fryer market is segmented into below SGD $99, SGD 100 to SGD 149, SGD 150 to SGD 199, SGD 200 to SGD 249, SGD 250 to SGD 299, SGD 300 to SGD 349, SGD 350, and above
- On the basis of wattage, the Singapore air fryer market is segmented into below 1200 watt, 1200-1500 watt, and 1500-1800 watt
- On the basis of distribution channel, the Singapore air fryer market is segmented into e-commerce, supermarkets/hypermarkets, specialty stores, and others
- On the basis of end-user, the Singapore air fryer market is segmented into residential, hotels, cafes, quick service restaurants, and others
Major Players
Data Bridge Market Research recognizes the following companies as the major Singapore air fryer market players in Singapore air fryer market are Koninklijke Philips N.V. (Netherlands), Rosewill, Inc. (U.S.), Meyer Corporation (U.S.), Bajaj Electricals Ltd (India), NuWave, LLC (U.S.), Avalon Bay (U.S.), GoWISE USA (U.S.)
Market Developments
- In November 2023, Wonderchef Home Appliances Pvt. Ltd. made significant strides in expanding its market presence by inaugurating an exclusive store in Mumbai, Malad. This strategic move included featuring a diverse range of products from renowned brands such as Kent RO Systems Ltd., Newell Brands (Oster), Koninklijke Phillips N.V., Bajaj Electricals Ltd, TTK Prestige Limited, Havells India Ltd, Taurus Group (Inalsa), NuWave LLC, Arovast Corporation (Cosori), and of course, Wonderchef Home Appliances PVT Ltd. This initiative aimed to display a comprehensive array of offerings and to tap into a broader customer base, enhancing the company's foothold in the competitive consumer appliances market. As brands such as Kent RO Systems and TTK Prestige are known for their water purifiers and kitchen appliances, respectively, this move could potentially influence the dynamics of the air fryer market, emphasizing a holistic approach to kitchen solutions
- In October 2022, TTK Prestige Limited's strategic expansion marked by the launch of a multi-category flagship store in Shakti Nagar, Udaipur, India, underscores the company's commitment to providing a diverse range of kitchen and home solutions. With an impressive selection of 700 products across 27 categories, this move reflects a broader industry trend of brands expanding retail presence and diversifying offerings to cater to evolving consumer preferences. The increased visibility of kitchen appliances, potentially including air fryers, within such comprehensive product selections could contribute to the growth and competitiveness of the air fryer market, as brands aim to meet the rising demand for innovative and versatile cooking solutions
- In January 2021, Taurus Group made strategic moves to reinforce its international strategy by initiating the construction of a new operations center in Oliana (Alt Urgell). Positioned as a logistics hub to serve the Europe market, this development could have implications for the global distribution of Taurus Group's products, including air fryers. As international players such as Taurus Group solidify their supply chain and distribution networks, it may influence the dynamics of the air fryer market, potentially opening up avenues for more diverse and accessible product offerings
- In November 2020, Proluxury (ecLiving) made a notable impact on the culinary landscape by launching a line of multipurpose air fryers, featuring eight cooking settings and the ability to prepare fried meals without the use of oil. This innovative offering aligned with the growing emphasis on health and wellness in consumer preferences. The introduction of oil-free cooking options addressed the health-conscious shift in purchasing decisions. The influence of Proluxury's entry extended to the air fryer market, catalyzing a shift in consumer preferences towards more health-centric options. This move prompted other market players to consider and incorporate similar features, reshaping the market dynamics to cater to a burgeoning demand for versatile and health-conscious air fryers in Singapore and beyond
For more detailed information about the Singapore air fryer market report, click here – https://www.databridgemarketresearch.com/reports/singapore-air-fryer-market
