The growing young population is significantly contributing to the demand for instant noodles, driven by their preference for affordable, quick-to-prepare meals. In urban centers, young adults and students increasingly seek convenient food options that fit their fast-paced lifestyles, limited cooking skills, and budget constraints. Instant noodles offer a low-cost, time-saving solution that appeals to this demographic, especially as many live independently or in shared accommodations with minimal access to full kitchen facilities.
The increasing penetration of retail chains, convenience stores, and online grocery platforms has also enhanced accessibility, enabling youth consumers to easily purchase a wide variety of instant noodle brands and flavors. Additionally, the growing popularity of Korean and Japanese pop culture has further fueled demand for regional noodle products among the younger audience. This demographic trend continues to be a key growth driver for instant noodles across both regions.
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Data Bridge Market Research analyzes that the Europe and Middle East Instant Noodles Market is expected to reach USD 10.24 billion by 2032 from USD 6.87 billion in 2024, growing with a substantial CAGR of 5.1% in the forecast period of 2025 to 2032.
Key Findings of the Study
Rising Demand for Convenient and Ready-To-Eat Meals
The market is witnessing robust growth due to the rising demand for convenient and Ready-to-Eat (RTE) meals. Urbanization, evolving dietary habits, and the increasing number of working individuals have accelerated the shift toward quick meal solutions that require minimal preparation. Instant noodles have emerged as an ideal choice for consumers seeking affordable, tasty, and time-efficient alternatives to traditional meals. Their long shelf life, portability, and ease of cooking make them highly suitable for busy lifestyles, especially among students, young professionals, and single households.
The convenience food trend has also been bolstered by the expansion of e-commerce and modern trade formats, which ensure widespread availability and variety. As consumers prioritize speed, ease, and flavor, instant noodles continue to gain traction as a staple RTE product across these diverse regions.
Report Scope and Europe and Middle East Instant Noodles Market Segmentation
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Report Metric
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Details
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Forecast Period
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2025 to 2032
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Base Year
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2024
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Historic Years
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2018-2023 (Customizable to 2013-2017)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Product Type (Fried Noodles and Non-Fried Noodles), Core Ingredients (Meat, Vegetable and Seafood), Type of Seasonings (Spices, Soy Sauce, Vinegar, Cheese, Bean Paste, Citrus, and Others), Raw Material (Cereals & Grains, Legumes & Pulses, and Others), Category (Conventional and Organic), Packaging (Cups, Bowls & Tubs, Pouches and Packets, Boxes, and Others), Packaging Size (Single Pack Size, Dual Pack Size, and Multi Pack Size), Gluten Content (With Gluten and Gluten Free), Brand (Branded and Private Label), Price (Low Priced, Mid-Price, High Priced, and Premium), Distribution Channel (Store-Based Retailing and Non-Store Retailing)
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Countries Covered
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Germany, France, U.K., Italy, Spain, Belgium, Netherlands, Switzerland, Russia, Turkey, Poland, and Rest of Europe, Egypt, Iran, Turkey, Saudi Arabia and rest of Middle East
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Market Players Covered
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Nissin Foods Company Limited (Japan), Nestlé (Switzerland), PT Indofood CBP Sukses Makmur Tbk (Indonesia), Unilever (United Kingdom), Ajinomoto Co., Inc. (Japan), Kellanova (United States), Thai President Foods Public Company Limited (Thailand), The Campbell's Company (United States), Olam Group (Singapore), Acecook Viet Nam (Vietnam), Samyang Foods Inc. (South Korea), CG Corp Global (Nepal), Kabuto Noodles (United Kingdom), Capital Foods Limited (India), Baixiang Food Inc. (China), Kohlico Brands UK Ltd. (United Kingdom), and Tat Hui Foods (Singapore) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
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Segment Analysis
Europe and Middle East instant noodles market is segmented into eleven notable segments based on product type, core ingredients, type of seasonings, raw material, category, packaging, packaging size, gluten content, brand, price, and distribution channel.
- On the basis of product type, the market is segmented into fried noodles and non-fried noodles
In 2025, the fried noodles segment is expected to dominate the Europe and Middle East instant noodles market
In 2025, the fried noodles segment is expected to dominate the market with a 62.62% and 67.38% market share in Europe and Middle East respectively due to their crispy texture, versatile flavor profiles, and increasing consumer preferences for indulgent, savory options, reflecting a global culinary trend
- On the basis of core ingredients, the market is segmented into meat, vegetable, and seafood
In 2025, the meat segment is expected to dominate the Europe and Middle East instant noodles market
In 2025, the meat segment is expected to dominate the market with a 44.46% and 49.43% market share in Europe and Middle East respectively due to increasing consumer demand for protein-rich and flavorful options, aligning with preferences for substantial and satisfying meal.
- On the basis of type of seasonings, the market is segmented into spices, soy sauce, vinegar, cheese, bean paste, citrus, and others. In 2025, the spices segment is expected to dominate the market with a 32.17% and 41.55% market share in Europe and Middle East respectively
- On the basis of raw material, the market is segmented into cereals & grains, legumes & pulses, and others. In 2025, the cereals & grains segment is expected to dominate the market with a 52.46% and 56.37% market share in Europe and Middle East respectively
- On the basis of category, the market is segmented into conventional and organic. In 2025, conventional segment is expected to dominate the market with a 62.31% and 65.80% market share in Europe and Middle East respectively
- On the basis of packaging, the market is segmented into cups, bowls & tubs, pouches and packets, boxes, and others. In 2025, cups, bowls & tubs segment is expected to dominate the market with a 65.17% and 68.85% market share in Europe and Middle East respectively
- On the basis of packaging size, the market is segmented into single pack size, dual pack size, and multi pack size. In 2025, single pack size segment is expected to dominate the market with a 74.60% and 76.13% market share in Europe and Middle East respectively
- On the basis of gluten content, the market is segmented into with gluten and gluten free. In 2025, with gluten segment is expected to dominate the market with a 71.71% and 74.70% market share in Europe and Middle East respectively
- On the basis of brand, the market is segmented into branded and private label. In 2025, branded segment is expected to dominate the market with a 77.59% and 79.69% market share in Europe and Middle East respectively
- On the basis of price, the market is segmented into low priced, mid-priced, high priced, and premium. In 2025, low priced segment is expected to dominate the market with a 49.30% and 53.57% market share in Europe and Middle East respectively
- On the basis of distribution channel, the market is segmented into store-based retailing and non-store retailing. In 2025, the store-based retailing segment is expected to dominate the market with an 67.85% and 71.16% market share in Europe and Middle East respectively
Major Players
Data Bridge Market Research Analyses Nissin Foods Company Limited (Japan), Nestlé (Switzerland), PT Indofood CBP Sukses Makmur Tbk (Indonesia), Unilever (United Kingdom), Ajinomoto Co., Inc. (Japan) as the major players operating in the market.
Market Developments
- In June 2023, NISSIN FOODS DO BRASIL LTDA., a subsidiary of NISSIN FOODS HOLDINGS CO., LTD., constructed a new plant in Ponta Grossa, Brazil, to meet the rising demand for instant noodles.
- In September 2023, A new plant in Greenville, South Carolina, aiming to meet the increasing demand for premium instant noodles in the U.S. market. The construction starts in December 2023, scheduled for completion in August 2025, aligning with the company's strategy to enhance production efficiency and expand premium product offerings. This move supports the Nissin Foods Group's goal of achieving growth, with a focus on overseas business in its Mid to Long-term Business Plan.
- In July 2024, Tata Consumer Products announced that it has signed definitive agreements to acquire 100% equity shares of Capital Foods, owner of the brands ‘Ching’s Secret’ and ‘Smith & Jones’, in a phased manner. 75% of the equity shareholding will be acquired upfront and the balance 25% shareholding will be acquired within the next three years. This move is consistent with Tata Consumer’s strategic intent to expand its product portfolio and its target addressable market in fast growing/high margin categories.
- In March 2024, Chewy noodles delightfully combined with Middle Eastern spices that are rich in flavours, topped with sweet raisins to complement the luxurious taste of Indomie Goreng Kebuli that delivers us the Middle Eastern experience. Indomie Goreng Kebuli, rich in flavor, abundantly delightful.
- In July 2024, Kabuto Noodles has launched new wok-style stir-in noodle pots in Original, Chilli, and Korean BBQ flavors, made with natural ingredients, they’re perfect for quick meals and are fully recyclable
Regional Analysis
Geographically, the countries covered in the Europe and Middle East instant noodles market report are the Germany, France, U.K., Italy, Spain, Belgium, Netherlands, Switzerland, Russia, Turkey, Poland, and rest of Europe, Egypt, Iran, Turkey, Saudi Arabia and rest of Middle East.
As per Data Bridge Market Research analysis:
Europe is the dominant and fastest growing region in the Europe and Middle East instant noodles market
Europe leads the instant noodles market and is expected to remain the fastest-growing region, driven by cultural preferences, rapid urbanization, and the rising demand for affordable, convenient, and easily accessible meals..
For more detailed information about the Europe and Middle East instant noodles market report, click here – https://www.databridgemarketresearch.com/reports/europe-and-middle-east-instant-noodles-market
