Asia-Pacific Functional Flour Market – Industry Trends and Forecast to 2030

Asia-Pacific Functional Flour Market, By Category (Non-GMO, GMO), Source (Cereals, Legumes, Chia, Potato, Tapioca), Application (Bakery and Confectionery Products, Convenience Food, Sport Nutrition, Infant Formula, Meat, Poultry and Sea Food, Animal Feed, Dairy Products, Beverages, Nutritional Bar, Nutritional Supplements), Technical Type (Heat Treated Flour, Extrusion Processing, Drum Drying) – Industry Trends and Forecast to 2030.

Asia-Pacific Functional Flour Market Analysis and Size

Functional flour is processed or specialty flour offering five times higher water-binding capacity than conventional flour. This flour is derived through hydro-thermally treatment, including roller drying, thin layer drying, and extrusion. An improved nutritional benefit of functional flour with low fat that supports a healthy diet is increasing its consumption and demand of functional flour in the Asia-Pacific functional flour market. It is derived from the natural process to offer additive-free content and high-fiber food products. It has wide application in several food industries, for instance, loaf bread, baguettes, rustic crusty bread, pizza, sourdough, and others, owing to low fat and improved natural content.

Data Bridge Market Research analyses that the Asia-Pacific functional flour market, which was USD 8,636.27  million in 2022, would rocket up to USD 15,845.42 million by 2030 and is expected to undergo a CAGR of 7.9% during the forecast period. "Non-GMO" dominates the category segment of the functional flour market owing to the growing demand for industrial practices. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Asia-Pacific Functional Flour Market Scope and Segmentation

Market Definition

Functional flour is processed or specialty flour offering five times higher water-binding capacity than conventional flour. This flour is derived through hydro-thermally treatment, including roller drying, thin layer drying, and extrusion. An improved nutritional benefit of functional flour with low fat that supports a healthy diet is increasing its consumption and demand of functional flour in the Asia-Pacific functional flour market. It is derived from the natural process to offer additive-free content and high-fiber food products. It has wide application in several food industries, for instance, loaf bread, baguettes, rustic crusty bread, pizza, sourdough, and others, owing to low fat and improved natural content.

Asia-Pacific Functional Flour Market Dynamics

Drivers

• Increasing demand for healthy food products

Consumers are adopting a healthy lifestyle and consuming healthy foods, organic food, healthy drinks, and others. Available flour offers added protein and nutritional values with reduced fat content and are significantly used for coeliac disease consumers. The consumption of organic food is increasing owing to the major demand for plant-based or natural ingredients-based food products projected to support the growth of the functional flour market. Owing to the COVID-19 pandemic, people are demanding more healthy products, such as functional flours, to maintain their health. The benefits of functional flour for human health such as low fat, gluten free, and improved nutritional value, augment the market growth.

• Rising demand for the clean label products

Clean labeled products such as functional flours are customers' expectations. Customer opinions are of prime importance for companies consumers today are more informative about the products they consume. Incorporating the consumers' expectations in products in terms of quality and clean-label ingredients will aid food companies to gain a competitive edge in the market in coming years as consumers increasingly demand clean-label products. The spread of the COVID-19 pandemic has made people more concerned about their health and demanding organic and clean labeled functional flour products, projected to drive the growth of the Asia-Pacific functional flour market.

Opportunities

• Rising demand for the gluten-free flour

Consumers are getting more concerned about the ingredients of food products, creating a huge opportunity for the market to introduce gluten-free flour products. Gluten-free flour has increasing demand in Asia-Pacific due to the benefits offered by the flour, such as added protein, suitable for coeliac disease suffering consumers and others gluten-free flour has become a part of the healthy lifestyle, creating a huge opportunity for the market.

• Strong research activities

The increasing research activities in the market to offer advanced functional flour having additional benefits is creating an opportunity for the market to grow stronger. New product developments are carried out through scientific studies to meet the emerging need for healthy food products. These strong activities are developing new offerings for food manufacturers with better taste and national benefits. Such initiatives to develop new functional flour products for food manufacturers create opportunities for the market to grow stronger. Product development helps increase sales by offering multiple food product applications; hence it is helping the functional flour market increase its share.

Restraint/Challenge

• Stringent regulations imposed by the governments

The governments of various countries in Asia-  Pacific have introduced some stringent regulations for food products to ensure health safety among consumers. Some manufacturers utilize genetically modified raw materials to produce functional flour and do not maintain transparency about such raw materials on product labeling. According to a study conducted by Greenpeace, in UAE, about 40% of food is genetically modified without proper labeling. Therefore, to avoid such issues, the government has imposed stringent regulations. Stringent regulation imposed by the government is a major restraint for the Asia-Pacific functional flour market.

Recent Development

• In February 2020, ARDENT MILLS acquired Andean Naturals, Inc.'s quinoa sourcing, packaging, and cleaning operation based in the U.S. This operating facility will be the company's first gluten-free sourcing and cleaning facility with the ability to expand to other grains. This acquisition has enabled the company to meet growing consumer demand for high-quality, nutritious grains and other sources of plant-based ingredients        
• In January 2020, AGRANA Beteiligungs-AG acquired Marroquin Organic International distributor for the distribution of the company's starch products in the U.S. Marroquin Organic International is a leader with 29 years of experience in the non-GMO and organic sector in the U.S. and has a high reputation in the market.

Asia-Pacific Functional Flour Market Scope

The functional flour market is segmented on the basis of category, grade, source, application, and technical type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

CATEGORY

• GMO
• NON-GMO

GRADE

• FOOD GRADE
• FEED GRADE

SOURCE

• CEREALS
• WHEAT
• MAIZE
• RICE
• BARELY
• RYE
• SORGHUM
• MILLET
• OTHERS
• LEGUMES
• LENTILS
• CHICK PEA
• PEAS
• YELLOW PEA
• GREEN PEA
• NUTS
• BEANS
• OTHERS
• POTATO
• TAPIOCA
• CHIA
• OTHERS

APPLICATION

• BAKERY AND CONFECTIONERY PRODUCTS
• BREADS
• COOKIES, CRACKERS
• CAKES, MUFFINS AND DOUGHNUTS
• PIE CRUSTS & PIZZA DOUGH
• CHOCOLATE
• CANDIES
• CHEWING GUMS
• OTHERS
• BAKERY AND CONFECTIONERY PRODUCTS, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• CONVENIENCE FOOD
• READY TO EAT MIDDLE EAST
• SOUPS, SEASONING AND SAUCES
• INSTANT NODDLE
• MARGARINE SPREAD
• OTHERS
• CONVENIENCE FOOD, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• SPORT NUTRITION, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• INFANT FORMULA, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• MEAT, POULTRY, AND SEA FOOD, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• ANIMAL FEED, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• BEVERAGES, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• NUTRITIONAL BAR, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• NUTRITIONAL SUPPLEMENTS, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS
• DAIRY PRODUCTS, BY TYPE
• CEREALS
• LEGUMES
• POTATO
• CHIA
• TAPIOCA
• OTHERS

TECHNICAL TYPE

• HEAT TREATED FLOUR
• HYDROTHERMAL TREATMENT
• THERMAL TREATMENT
• EXTRUSION PROCESSING
• DRUM DRYING
• OTHERS

Functional flour market Regional Analysis/Insights

The functional flour market is analysed and market size insights and trends are provided by category, grade, source, application, and technical type, as referenced above.

The countries covered in the functional flour market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, and rest of Asia-Pacific.

India dominates the functional flour market because of its strong base of manufacturing facilities, strong presence of major players in the market, increased demand for gluten-free flour-based products among consumers, and the rising number of business strategies in this country.

India is expected to witness significant growth during the forecast period of 2023 to 2030 due to the increase in demand for flour-based products, rise in gluten-free product demands, growing research activities in the region, availability of massive untapped markets, and large population pool.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Functional Flour Market Share Analysis

The functional flour market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the functional flour market are:

• General Mills Inc. (U.S.)
• Ingredion Incorporated (U.S.)
• ADM (U.S.)
• AGRANA Beteiligungs-AG (Austria)
• ARDENT MILLS (U.S.)
• Bunge Limited (U.S.)
• SunOpta (Canada)
• ABF Ingredients (U.K.)
• Limagrain - Ingrédients (France)
• Bakels Sweden (Sweden)
• Mühlenchemie GmbH & Co. KG (Germany)