- Growing disposable incomes and westernized eating habits are encouraging the consumption of healthier packaged food formats, including energy and granola bars
- The expansion of organized retail and e-commerce platforms across the region is facilitating easier access and availability of a wide variety of nut and snack bar products
- China nuts and snacks bar market accounted for the largest revenue share in Asia-Pacific in 2024, supported by rapid urbanization, changing dietary preferences, and increased consumer focus on functional food
- Japan is expected to witness the highest compound annual growth rate (CAGR) in the Asia-Pacific nuts and snacks bar market due to shifting consumer preferences toward protein-rich, low-calorie, and on-the-go nutritional products
- The nuts bars segment held the largest revenue share in 2024, primarily due to their perceived health benefits, natural ingredients, and growing popularity among health-conscious consumers. Nuts bars are widely accepted as on-the-go snacks and are rich in fiber, protein, and healthy fats, making them a preferred choice across countries such as India, Japan, and Australia
