“Growing Preference For On-The-Go Functional Nutrition”
- Urban consumers are increasingly seeking portable, nutritious snack options to match fast-paced lifestyles
- Functional ingredients such as chia seeds, quinoa, and flaxseeds are gaining popularity in snack bar formulations
- There is a noticeable increase in clean-label demand, with more consumers reading ingredient lists for health benefits
- Snack bars are being positioned as a meal-replacement or energy-boosting product for fitness-conscious individuals
- For instance, brands like Eat Anytime and Yogabar have launched protein-rich, fiber-packed snack bars targeting office-goers and gym users across metro cities in India
