- In July 2023, Emirates Snack Foods (ESF) partnered with Hershey to expand and diversify Hershey’s product portfolio in the Asia-Pacific region. This strategic development aims to enhance market penetration, broaden product availability, and improve customer satisfaction across key retail segments, thereby strengthening Hershey's regional presence
- In May 2023, Nestlé launched its popular Milo brand into the protein snack bar segment in Australia. This product development introduces bars containing 6g of protein and fiber, targeting the increasing demand for nutritious and convenient snacking options among health-conscious consumers, thus boosting Nestlé’s footprint in the functional snacks category
- In May 2023, Uncle Tobys entered the protein muesli bar segment with a new range of bars priced at AUD 6.70. This product launch aligns with rising consumer interest in healthier snacking, offering a mix of taste and nutrition across various flavors, which supports the growing trend of protein-based snack consumption in the regional market
