Asia-Pacific Snack Pellets Market, By Type (Crackers, Chips, Puffs, and Others), Form (Laminated, Die Faced, Gelatinized, Punched, Die Distance, Tridimensional and Two Dimensional), Shape (Round, Oval, Ring, Triangular, Square, Star, and Others), Ingredients (Potato, Corn, Rice, Tapioca, Multigrain, and Others), Processing Method (Greasy Snack Pellet and Non-Greasy Snack Pellet), Nature (Organic and Conventional), Technique (Single-Screw Extruder and Twin-Screw Extruder), Brand (Branded and Private Label), Flavor (Plain and Flavor), Application (Household and Commercial), Distribution Channel (Direct and Indirect) – Industry Trends and Forecast to 2029
Market Analysis and Insights
Asia-Pacific snack pellets market is gaining significant growth due to the growing food & beverage industry and the rise in demand for flavored snack pellets. The increase in demand for different types of snack pellets owing to the busy lifestyle is also boosting the growth of the Asia-Pacific snack pellets market. Data Bridge Market Research analyses that the Asia-Pacific snack pellets market will grow at a CAGR of 6.4% during the forecast period of 2022 to 2029.
2022 to 2029
2020 (Customizable to 2019- 2015)
Revenue in USD Million
By Type (Crackers, Chips, Puffs, and Others), Form (Laminated, Die Faced, Gelatinized, Punched, Die Distance, Tridimensional and Two Dimensional), Shape (Round, Oval, Ring, Triangular, Square, Star, and Others), Ingredients (Potato, Corn, Rice, Tapioca, Multigrain, and Others), Processing Method (Greasy Snack Pellet and Non-Greasy Snack Pellet), Nature (Organic and Conventional), Technique (Single-Screw Extruder and Twin-Screw Extruder), Brand (Branded and Private Label), Flavor (Plain and Flavor), Application (Household and Commercial), Distribution Channel (Direct and Indirect)
Japan, China, South Korea, India, Australia, Singapore, Thailand, Indonesia, New Zealand, Vietnam, Malaysia, Philippines, Rest of Asia-Pacific
Market Players Covered
BACH SNACKS SAL, Calbee, McFills Enterprises Pvt. Ltd., Almounajed Food Industries, Chhajed Foods Pvt. Ltd, mafin, Noble Agro Food Products Private Limited, Oriental Food Industries Sdn. Bhd., VIJAY INDUSTRIES, Kabir Foods, Universal Robina Corporation, JLM Global Foods, Al-Qasrawi, Quality Pellets, The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, BFY BRANDS, TTK, Intersnack Group GmbH & Co. KG, Leng-d'Or, GUANGDONG YUSHENG FOOD INDUSTRIES CO., LTD., among others
Snack pellets are a semi-finished ingredient which means that once produced by manufacturers, are ready for the customers to manufacture into their finished innovative products. Snack pellets are a versatile, innovative way to disrupt the snacking category. There are many benefits for snack brands to consider pellets within their portfolio. Air-popped/ zero oil new and on-trend bases can be used. Snack pellets can also work without seasoning. Snack pellets hold flavor well. These include various types, flavors, and shapes.
Asia-Pacific Snack Pellets Market Dynamics
- Increased consumption of packaged foods due to a busy lifestyle
Increased demand for food products such as chips, crackers, and all the snack pellets ultimately drives the growth of packaged food products. As the urban population and the number of working individuals are increasing tremendously, the consumption of fast-food products such as snacks and snack pellets is also gaining pace. Private sectors have a hectic schedule, and it is tiring for employees to spend long hours cooking food. Hence, they prefer packaged food products, such as potato chips, cereal-based chips, crackers, puffs, and others which reduces the time of consumers and helps their busy lifestyle.
Thus, the increased consumption of packaged food is likely to drive the growth of the Asia-Pacific snack pellets market in the forecast period.
- Increase in demand for savory snacks
Increasing demand for convenient food products with easy availability and low cost is one of the major reasons for the high demand for savory snacks such as chips, and crackers, among others.
Snacking between meals has witnessed an upsurge among consumers of all age groups. In addition, consumers are also demanding healthy snacks that combine nutrition and convenience.
Furthermore, consumers spending more time working and studying from home increased their consumption of savory snacks, thus, boosting the demand for snack pellets across the globe. With rising demand and the inability of the brick and mortar stores to fulfill it, consumers shifted their buying preference to online stores. As a result, the savory snacks and snack pellets manufacturers capitalized on such opportunities to optimize their operations and product availability in stores to cater to the growing demand.
Thus, the increased demand for savory snacks and consistent launches and expansion of these products by the manufacturers is driving the market's growth.
- Emergence of healthy snack pellets
Healthy snacking is no longer a short-lived trend as it has become essential for consumers owing to increased health awareness. To meet the strong consumer expectations and demands, manufacturers are developing healthy snack pellets with an improved nutritional profile.
Introducing healthier snack pellets depends upon the oil type when cooking the snacks. For instance, consumers are now looking for chips cooked with healthier oil options, such as sunflower oil, which has half the saturated fat of cottonseed oil. Sunflower oil instead contains unsaturated fat, a type of fat that's good for the heart. Chips and crackers cooked in soy oil are other options that do not contain saturated fats.
Furthermore, consumers are concerned about the broad spectrum of health concerns, which are related to immunity and various diseases. Thus, consumers are opting for organic and cereal-based food to maintain their health. Thus, snack pellet manufacturers are launching organic and healthy snack pellets to attract consumers.
- Fluctuating prices of raw materials
As the price of raw materials increases, it affects the whole supply chain from the manufacturers-distribution channel-marketing company and mostly the consumers with low income. If raw material prices increase, the prices of the finished product will also increase. This is the major restraining factor for the snack pellets market. The raw material needed for snack pellets are potatoes, corn, rice, tapioca, multigrain, and others. Increasing prices of these raw materials are expected to hinder the growth of the snack pellets market as snack pellets manufacturers find it difficult to buy raw materials such as potatoes, rice, tapioca, and others amid the fluctuating prices.
Additionally, disruption in the supply chain is also the reason for fluctuating prices of raw materials such as potatoes and rice multigrain. Food and beverage manufacturers depend on the supply of raw materials from domestic to international suppliers. As several governments restricted the movement of goods across countries and locally due to COVID-19, manufacturers had to halt production due to a lack of raw materials.
Thus, the raw material price fluctuations have affected manufacturers adversely, resulting in increased prices of snack pellets. Manufacturers have to cope with such situations and have to handle the sudden increase and decrease in demand for the products. This in turn, is expected to restrain the growth of the Asia-Pacific snack pellets market.
- High cost associated with potato chips machines
The machines and equipment required to manufacture potato chips refers to a set of machines used to produce potato chips from fresh potatoes. In other words, it is a complete potato chips production line with various processing machines. Namely, there are potato sorting and grading machines, potato washing and peeling machines, potato blancher, de-watering machines, chips frying machines, de-oiling and cooling machines, flavoring machines, packaging machines, and product handling machines.
Specifically, in terms of potato chip making, there are two kinds of potato chip manufacturing machines: small potato chip-making machines and automatic ones. The small potato chips making machine, usually semi-automatic, is often used for small chip making, which needs a small production capacity. The fully automatic potato chip manufacturing machine is suitable for large-scale chips businesses that need high production capacity.
The price of potato chips making machines is an important factor to consider for a potato chip manufacturer. However, prices vary for different types of potato chips making machines. For instance, an automatic chip manufacturing machine is more expensive than a small semi-automatic one, and each process line may differ in the price for different components of machines.
Thus, the high cost of these machines makes it difficult for manufacturers to balance the cost structure, and they may increase the overall price of potato chips to maintain their profit margin. Thus, this may create a challenge for the market.
Post COVID-19 Impact on Asia-Pacific Snack Pellets Market
Post COVID-19, the demand for snack pellets is increased in the Asia-Pacific region due to a change in the buying pattern of consumers and a gradual shift towards increasing the demand for snacks among various end-users such as food & beverages and others. Due to the discontinuation of many strict mandates and restraints, manufacturers and producers are able to fulfill the demand for snack pellets in the region. In addition, the increasingly busy work schedules enable consumers to shift towards snacks that can help their hunger and will propel the growth of the market.
The increased demand for different flavored snack pellets enables manufacturers to launch innovative & flavored snack pellets, which ultimately increases the demand for snack pellets, which has helped the market grow.
- Late July Snacks is a company that produces organic snacks. It offers tortilla chips, potato chips, crackers, popcorn, and salsa and has organic potato chips in its portfolio owing to consumer demand.
- In March 2020, according to food business news, the companies which manufacture packaged food such as snacks and snack pellets in the U.S. retail sales were expected to grow by as much as 15% to 30% on average from March to May 2020 period.
Asia-Pacific Snack Pellets Market Scope
Asia-Pacific snack pellets market is segmented into eleven notable segments based on type, form, shape, ingredients, processing method, nature, technique, brand, flavor, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
On the basis of type, the Asia-Pacific snack pellets market is segmented into crackers, chips, puffs, and others.
- Die faced
- Die distance
- Two dimensional
On the basis of form, the Asia-Pacific snack pellets market is segmented into laminated, die faced, gelatinized, punched, die distance, tridimensional, and two dimensional.
On the basis of shape, the Asia-Pacific snack pellets market is segmented into round, oval, ring, triangular, square, star, and others.
On the basis of ingredients, the Asia-Pacific snack pellets market is segmented into potato, corn, rice, tapioca, multigrain, and others.
- Greasy Snack Pellet
- Non-Greasy Snack Pellet
On the basis of processing method, the Asia-Pacific snack pellets market is segmented into greasy snack pellet and non-greasy snack pellet
On the basis of nature, the Asia-Pacific snack pellets market is segmented into organic and conventional.
- Single-Screw Extruder
- Twin-Screw Extruder
On the basis of technique, the Asia-Pacific snack pellets market is segmented into a single-screw extruder and twin-screw extruder.
- Private label
On the basis of brand, the Asia-Pacific snack pellets market is segmented into branded and private label.
On the basis of flavor, the Asia-Pacific snack pellets market is segmented into plain and flavor.
On the basis of application, the Asia-Pacific snack pellets market is segmented into household and commercial.
On the basis of distribution channel, the Asia-Pacific snack pellets market is segmented into direct and indirect.
Asia-Pacific Snack Pellets Markets Regional Analysis/Insights
The Asia-Pacific snack pellets markets is analyzed, and market size insights and trends are provided based on as referenced above.
The countries covered in the Asia-Pacific snack pellets markets report are Japan, China, South Korea, India, Australia, Singapore, Thailand, Indonesia, New Zealand, Vietnam, Malaysia, Philippines, Rest of Asia-Pacific.
China is expected to dominate the Asia-Pacific snack pellets market due to the growing demand for snack pellets for the fulfillment of consumer demand.
The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Europe brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing a forecast analysis of the country data.
Competitive Landscape and Asia-Pacific Snack Pellets Markets Share Analysis
The Asia-Pacific snack pellets market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the Asia-Pacific snack pellets market.
Some of the key market players for the Asia-Pacific snack pellets market are BACH SNACKS SAL, Calbee, McFills Enterprises Pvt. Ltd., Almounajed Food Industries, Chhajed Foods Pvt. Ltd, mafin, Noble Agro Food Products Private Limited, Oriental Food Industries Sdn. Bhd., VIJAY INDUSTRIES, Kabir Foods, Universal Robina Corporation, JLM Global Foods, Al-Qasrawi, Quality Pellets, The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, BFY BRANDS, TTK, Intersnack Group GmbH & Co. KG, Leng-d'Or, GUANGDONG YUSHENG FOOD INDUSTRIES CO., LTD., among others.
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Asia-Pacific vs. Regional, and Vendor Share Analysis. Please request an analyst call in case of further inquiry.
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