- Android STBs and TVs are smart media devices powered by the Android operating system that enable users to access live TV, on-demand streaming content, games, apps, and voice-enabled controls through internet connectivity. These devices support integration with platforms such as Google Assistant, YouTube, Netflix, and the Google Play Store
- The growing demand for Android STBs and TVs is primarily driven by the rising penetration of OTT platforms, increased broadband availability, consumer preference for customizable viewing experiences, and the global trend of cord-cutting, which favors internet-based content over traditional cable services
- North America dominated the Android Set Top Box (STB) and Television (TV) market in 2024, due to the widespread adoption of OTT platforms, high internet penetration, and increasing demand for personalized content
- Asia-Pacific is expected to be the fastest growing region in the Android Set Top Box (STB) and Television (TV) market during the forecast period due to surging urbanization, increasing disposable income, and a growing preference for smart home devices
- Android TV segment dominated the market with a market share of 63.3% in 2024, due to its integrated smart capabilities, growing consumer shift toward connected entertainment systems, and ease of use. Android TVs offer direct internet connectivity, pre-installed streaming apps, voice assistant integration, and regular firmware updates—all of which drive demand across households seeking an all-in-one smart viewing experience. The rise of OTT platforms and increasing preference for personalized content also fuel the widespread adoption of Android TVs
