“Increasing Demand for Streaming Services”
- The surge in streaming services and over-the-top (OTT) content platforms is transforming the Android STB and TV market, as consumers worldwide shift away from traditional cable toward on-demand, internet-based entertainment
- For instance, market leaders such as Arris, Technicolor, and prominent consumer electronics brands are observing a sharp uptick in demand for Android TV set-top boxes as households and businesses seek affordable, high-performance solutions for accessing apps such as Netflix, Amazon Prime Video, and Disney+. Key features—such as 4K support, voice control, and integrated Google services—are driving adoption, especially among younger and tech-savvy audiences
- Cord-cutting is accelerating with the popularity of cloud video streaming, mobile device integration, and the rising expectation that all home devices, including TVs and STBs, deliver a smart and connected experience
- Innovative hardware improvements, such as AI-powered picture enhancement, enhanced gaming capabilities, better audio, and ultra HD resolution, further boost consumer adoption and differentiate new products
- Subscription and payment model flexibility, improved user interfaces, and content personalization (leveraging AI and machine learning) are increasingly becoming decisive factors for consumers choosing Android-based TV solutions
- Integration with smart home devices and IoT platforms is gaining traction, positioning Android TVs and STBs as central hubs for the connected home ecosystem
