- In June 2024, ZTE Corporation partnered with Pakistani telecom operator PTCL to launch the B866V2F Set Top Box, branded as the SHOQ TV Box, powered by Android TV. This strategic move is expected to significantly enhance Android TV adoption in emerging markets by offering over 200 live channels and 15,000 hours of on-demand content, setting a new benchmark for localized, content-rich smart TV experiences in South Asia
- In May 2024, ZTE introduced a new Android TV-powered soundbar STB at BroadcastAsia 2024, equipped with Dolby Atmos® for immersive audio. This innovation is likely to accelerate market growth by combining premium sound with smart TV functionality, targeting consumers seeking all-in-one entertainment solutions and reinforcing Android TV’s position in high-end home entertainment setups
- In April 2024, Vantiva announced that it has shipped nearly 22 million Android TV-enabled set-top boxes globally. This milestone highlights the accelerating pace of Android TV integration in the global STB market, reflecting rising demand for certified, OTT-ready platforms. Vantiva’s wide-scale deployment underscores Android TV’s growing dominance in operator-grade entertainment devices
- In August 2022, Samsung revealed the launch of Samsung OLED in Australia, marking an expansion of its 2022 TV line-up. This TV model boasts over 8 million self-lit pixels combined with Quantum Dot Technology, resulting in enhanced brightness, more precise highlights, and true-to-life colors
- In March 2022, GTPL Hathway Limited (GTPL), a prominent provider of digital cable TV and broadband services in India, launched the GTPL Genie, a Hybrid Android TV Set Top Box. This innovative device offers easy access to Live TV and OTT channels at an attractive bulk price. The GTPL Genie combines the reliability of traditional Cable TV with modern features, providing a customizable environment that offers a diverse range of content from OTT entertainment apps. With the GTPL Genie, customers can now enjoy popular OTT content on their existing TV screens, alongside traditional TV channels, as part of GTPL Genie's "Connection Dil Se" offer
