- Ashwagandha has gained significant popularity due to increasing consumer demand for natural health supplements, rising awareness of stress management, and the growing adoption of ayurvedic medicine. Its adaptogenic properties play a crucial role in supporting mental wellness, enhancing immune health, and improving physical endurance
- The market is primarily driven by expanding applications in nutraceuticals, increasing investments in organic farming, and advancements in extraction technology. In addition, growing research validating ashwagandha’s therapeutic benefits is further accelerating market expansion
- For instance, in India and China, the demand for ashwagandha-based formulations is increasing due to growing awareness of its role in stress relief and immune support, contributing to sustained market expansion
- Globally, ashwagandha remains a key player in the herbal supplement industry, with innovations such as standardized extracts, functional food formulations, and clinical research-backed products driving industry transformation and supporting the shift toward holistic wellness
