“Growing Popularity of Ashwagandha in Functional Foods and Beverages”
- The increasing consumer preference for functional foods and beverages is driving demand for ashwagandha, known for its adaptogenic and stress-relief properties
- Food and beverage companies are incorporating ashwagandha extracts into products such as herbal teas, energy drinks, and gummies to cater to health-conscious consumers
- The rising focus on holistic wellness and natural ingredients is accelerating the adoption of ashwagandha-infused products across global markets
For instance
- In August 2024, Organic India, USA, launched Ashwagandha Organic Gummies, reflecting the growing demand for convenient, plant-based supplements
- In April 2024, Tranquilo 500mg Root Ashwagandha Drink was introduced in the U.K., tapping into the expanding market for stress-relief beverages
- In October 2021, Gaia Herbs launched Ashwagandha Gummies, designed to enhance resilience to stress and promote mental well-being
- As the functional food and beverage industry continues to grow, the incorporation of ashwagandha in innovative product formats will expand, meeting consumer demand for natural wellness solutions
