- In August 2024, Organic India, USA, introduced Organic Fiber Gummies and Ashwagandha Organic Gummies, marking its first entry into the gummy supplement market. This launch reflects the increasing consumer preference for convenient, low-sugar supplements and highlights the growing trend of incorporating ashwagandha into functional foods and dietary products
- In May 2024, Herbochem launched +91 ASHWAGANDHA ingredients, designed for use in capsules, tablets, gummies, and other supplement formats, expanding formulation possibilities in the Ashwagandha market
- In April 2024, The "Tranquilo" 500mg Root Ashwagandha Drink was launched in the UK, targeting health-conscious consumers looking for natural relaxation solutions. This product aligns with the increasing demand for stress-relief beverages and holistic wellness products
- In September 2022, Nutriventia launched Prolanza, a sustained-release ashwagandha supplement offering enhanced absorption and prolonged therapeutic effects. Supported by clinical studies, Prolanza demonstrated 12 times higher bioavailability of key phytoactives such as withanolides compared to conventional extracts, making it a more effective choice for long-lasting stress relief
- In August 2022, Swanson launched Passion Fruit Orange Ashwagandha Gummies with Vitamin D, formulated to support stress management. This strategic product expansion strengthened the company’s market presence and diversified its supplement offerings
- In October 2021, Gaia Herbs launched a new line of botanical gummies, including Ashwagandha Gummies, Sleep Gummies, and Relax Gummies. The Ashwagandha Gummies were specifically designed to help reduce stress and enhance the body's resilience by leveraging the adaptogenic benefits of ashwagandha
