- The beer market is experiencing a rise in demand for premium and craft varieties as consumers seek unique flavours and brewing techniques for a personalized drinking experience
- Growing health awareness is driving demand for low-alcohol and alcohol-free beer options, appealing to a wider range of lifestyle-conscious consumers
- North America dominates the global beer market with the largest revenue share of 35.2% in 2024, driven by a well-established beer culture, premiumization trends, and a robust craft brewing sector across the region
- Asia-Pacific region is expected to witness the highest growth rate in the global beer market, driven by rapid urbanization, rising disposable incomes, and increasing demand for premium and craft beers
- The lager segment dominates the market by holding the largest revenue share of 76.4%, due to its mild taste, wide availability, and appeal to a broad consumer base. Its light and refreshing flavour profile suits diverse consumer preferences across different regions. In In In addition, major beer producers focus on lager varieties, ensuring strong distribution and marketing support. This segment also benefits from being a staple in both on-trade and off-trade channels, reinforcing its market leadership
