- In October 2022, Victoria introduced "Vicky Chamoy," a chamoy-flavored beer, to the U.S. market. This 24-ounce single-serve beer, imported from Mexico, blends sour, salty, spicy, and sweet notes to appeal to adventurous palates. The launch represents Victoria’s diversification strategy aimed at reaching new consumer segments and expanding its footprint in the flavored beer category. It highlights the growing trend of unique, culturally inspired flavor profiles, contributing to overall market dynamism and sales growth in the U.S. beer segment.
- In September 2022, Heineken Group launched "Heineken Silver," an innovative addition to its portfolio. Crafted by experienced master brewers using pure malt and the brand’s proprietary A-yeast, Heineken Silver offers a smoother, more refreshing taste. This launch aligns with the company’s strategy to innovate using natural ingredients while catering to evolving consumer tastes. The product strengthens Heineken’s premium positioning and supports growth through product differentiation in a competitive global beer market
- In 2022, Anheuser-Busch InBev introduced "Seven Rivers" in the Indian market as part of its expansion strategy. Positioned alongside established brands such as Budweiser and Corona Extra, Seven Rivers was initially rolled out in select areas of Maharashtra and Karnataka. The launch reflects the company’s intent to deepen its presence in high-potential regional markets. By catering to local preferences with a new offering, AB InBev aims to boost its market share and support the broader growth of premium beer consumption in India.
