“Rising Popularity of Craft and Artisanal Beer”
- Consumers are increasingly favoring craft beer due to its unique flavors, authenticity, and local brewing origins
- Small-batch breweries are thriving as they focus on high-quality ingredients and personalized brewing techniques
- For instance, BrewDog in the U.K. has built a global reputation by offering bold flavors and sustainable brewing practices
- The trend also reflects a growing consumer desire to support local businesses and eco-friendly production methods
- Major beer brands are adjusting their strategies and launching craft-style lines to align with evolving consumer preferences
