- The better for you snacks market is witnessing rising popularity across a wide consumer base due to increased focus on mindful eating and growing preference for nutrient-rich alternatives to traditional snacks
- Companies are expanding their product portfolios with innovative offerings such as plant-based, gluten-free, and low-sugar snacks, supported by attractive packaging and accessible pricing to appeal to health-focused consumers
- North America leads the global better-for-you snacks market, accounting for the largest revenue share of 32.4% in 2024. Growth is driven by rising health consciousness and a strong demand for convenient, clean-label snacking options
- Asia-Pacific is expected to be the fastest growing region in the better for you snacks market during the forecast period due to rising health consciousness, growing middle-class population, and increased penetration of clean-label and nutrient-rich products in developing economies
- The savory segment holds the largest market revenue share of 33.5% in 2024, driven by strong consumer preference for flavorful, convenient snacks that offer a balance between taste and health benefits. Increasing product innovation with reduced sodium and natural ingredients further fuels demand within this segment
