- In July 2024, Goodveda launched a new range of healthy baked snacks called 'Milletious,' made from nutritious millet varieties including bajra, jowar, and wheat flour. These lightweight snacks are gluten-free and designed with a low-glycemic index, making them suitable for health-conscious consumers and those managing blood sugar levels. Available in sugar-free and preservative-free options, 'Milletious' comes in four unique flavors: Gazab Garlic, Hotshot Chilli, Mad Masala, and Masoor Methi. This product launch aims to tap into the growing demand for clean-label and nutrient-rich snacks. By introducing millet-based snacks, Goodveda is expanding its footprint in the natural and functional food sector, offering consumers tasty yet wholesome alternatives. This move also caters to diverse taste preferences, broadening its appeal across different consumer groups
- In April 2024, PLANTERS expanded its product portfolio with the launch of Nut Duos, a new snack line that pairs two types of nuts with complementary flavors. The three available flavor combinations—Buffalo Cashews with Ranch Almonds, Cocoa Cashews with Espresso Hazelnuts, and Parmesan Cheese Cashews with Peppercorn Pistachios—offer innovative taste experiences aimed at nut lovers seeking variety and bold flavors. These snacks are available nationwide, reinforcing PLANTERS’ position in the growing market for premium nut-based snacks. The introduction of Nut Duos responds to consumer preferences for convenient, flavorful, and protein-packed options that can fit into an active lifestyle. This product diversification strengthens PLANTERS’ portfolio by blending indulgence with nutrition, appealing to a broader audience seeking better-for-you snacks
- In September 2023, Danone UK&I introduced GetPRO, a new high-protein dairy snack line specifically designed to support fitness enthusiasts and those focused on muscle recovery. The range includes eleven products such as yogurts, mousses, puddings, and beverages, each providing between 15 and 25 grams of protein per serving. The products feature no added sugars and come in low-fat or fat-free options, aligning with consumer demand for healthier indulgences that support active lifestyles. This launch positions Danone as a key player in the functional foods sector, targeting consumers seeking convenient, protein-rich snacks that promote wellness. By addressing the needs of health-conscious customers, GetPRO expands Danone’s offerings beyond traditional dairy products
- In September 2023, Kellanova’s RXBAR collaborated with popular podcaster Maria Menounos to launch a limited edition of RXBAR ManifX bars featuring customizable wrappers for a personalized consumer experience. The bars come in the Chocolate Sea Salt flavor and contain 12 grams of protein, catering to customers looking for both taste and nutritional value. This initiative aims to boost brand engagement through customization, appealing to a younger, digitally-savvy audience. The partnership leverages celebrity influence and personalization trends to create buzz and enhance RXBAR’s market presence. By innovating with packaging and product offerings, RXBAR strengthens its position in the competitive protein bar market
