Global Bottled Water Market – Industry Trends and Forecast to 2031

Global Bottled Water Market, By Type (Purified Water, Functional Water, Mineral Water and Sparkling/Carbonated Water), Capacity Type (3 Gallon, 5 Gallon, and Others), Category (Plain, and Flavoured), Packaging Type (PET, Cans, and Others), Distribution Channel (Off-Trade, On-Trade, Online, Restaurants/Hotels, Café and Others) – Industry Trends and Forecast to 2031.

Bottled Water Market Analysis and Size

The health and wellness application of the bottled water market focuses on providing a healthier beverage choice compared to sugary drinks, aligning with the growing consumer demand for healthier lifestyles. Bottled water sales benefit from products enriched with minerals that offer additional health benefits, such as improved hydration and essential nutrient intake. These sales also cater to those with specific dietary needs, such as low-sodium or high-alkaline water options. Additionally, the perception of bottled water being safer and more pure than tap water drives its consumption among health-conscious individuals. This segment of the market capitalizes on trends in wellness, fitness, and holistic health, making bottled water sales a staple in the diets of many health-focused consumers.

For instance, according to WHO, approximately 1 million people die each year due to unsafe drinking water, sanitation, and hand hygiene-related illnesses such as diarrhea. Consequently, the preference for commercially bottled water grows, driven by factors such as taste, convenience, substitution for sugary beverages, and perceived health benefits, highlighting its pivotal role in addressing global health concerns and consumer preferences.

The global bottled water market size was valued at USD 322.88 billion in 2023 and is projected to reach USD 542.44 billion by 2031, with a CAGR of 6.7% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Bottled water is commercially packaged drinking water sold in plastic or glass containers. It is typically sourced from springs, wells, or municipal supplies, and may be purified or treated. Bottled water is available in various types, including still, sparkling, mineral, and flavored varieties.

Bottled Water Market Dynamics

Drivers

• Rising Convenience of Bottled Water

Bottled water is easy to carry and provides a quick hydration solution for busy individuals, whether they are commuting, traveling, or engaging in outdoor activities. Its availability in various sizes and packaging options enhances its portability, making it suitable for different occasions and personal preferences. Additionally, the widespread presence of bottled water stock in vending machines, stores, and public places ensures that consumers can access safe drinking water anytime and anywhere, reinforcing its appeal and driving market growth.

• Growing Urban Populations

Growing urbanization leads to higher demand for portable hydration solutions. In densely populated cities, access to clean and safe drinking water can be inconsistent, making bottled water a reliable alternative. The fast-paced urban lifestyle often requires on-the-go consumption, further boosting bottled water sales. Urban residents may prefer bottled water for its perceived quality and safety compared to municipal tap water. This demographic shift towards urban living thus plays a crucial role in the increasing demand for bottled water.

Opportunities

• Growing Bottled Water Marketing Campaigns

Bottled water marketing campaigns creates brand awareness and influencing consumer preferences. These campaigns emphasize the purity, health benefits, and convenience of bottled water, often leveraging celebrity endorsements and engaging advertisements to build brand loyalty. Innovative bottled water marketing strategies and packaging, coupled with promotional activities such as sponsorship of sports and wellness events, further enhance the appeal of bottled water. Marketing efforts that highlight environmental sustainability and social responsibility resonate with increasingly eco-conscious consumers.

In January 2022, Danone SA leveraged strong bottled water marketing strategies to launch its new bottled sparkling water under the Evian brand in the U.K. market. Through targeted advertising campaigns on social media and television, the company aimed to create brand awareness, highlight the product's health benefits, and emphasize its convenience, aligning with the drivers of the bottled water market.

• Rising Disposable Incomes

Many consumers are purchasing power increases, due to which they are more expected to spend on premium and convenient products, including bottled water. This shift is often accompanied by a greater emphasis on health and wellness, prompting consumers to opt for bottled water over less healthy alternatives. Higher incomes also enable people to choose bottled water for its perceived quality and safety, further boosting market demand. Consequently, bottled water sales expand as more consumers can afford and prioritize this convenient hydration option.

Restraints/Challenges

• Increasing Competition from Alternative Beverages

Consumers have a wide variety of choices, including flavored and functional drinks, energy drinks, sports drinks, and plant-based waters such as coconut water. These alternatives often come with added health benefits, appealing flavors, and marketing that emphasizes sustainability and unique benefits. This diversifying beverage landscape reduces the market share and growth potential of traditional bottled water as consumers shift their preferences towards these innovative and appealing options.

• Higher Price of Bottled Water

High costs due to as packaging, transportation, and marketing, make bottled water less affordable compared to tap water or filtered alternatives. This price disparity can deter budget-conscious consumers and limit market penetration, especially in regions with lower disposable incomes. Additionally, premium pricing let consumers adapt more cost-effective and environmentally friendly options, further constraining market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In April 2021, Nestle SA decided to offload its bottled water business in the United States and Canada to private equity firm One Rock Capital Partners for USD 4.3 billion, resulting in the renaming of the company as BlueTriton Brands. This strategic move reflects Nestle's focus on streamlining its portfolio and divesting non-core assets
• In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, a significant expansion that bolstered its customer base to over 8,000. This acquisition aligns with Primo Water's growth strategy to enhance its presence and offerings in the bottled water market
• In February 2020, Agthia Group PJSC announced the Al Ain Plant Bottle, marking the region's first plant-based water bottle. This sustainable initiative demonstrates Agthia's commitment to environmental stewardship by reducing reliance on traditional plastic bottles. Additionally, Agthia partnered with Veolia to launch a PET water bottle collection initiative in the United Arab Emirates, furthering their sustainability efforts in promoting recycling and circular economy practices

Bottled Water Market Scope

The market is segmented on the basis of type, category and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Purified Water
• Functional Water
• Mineral Water
• Sparkling/Carbonated Water

Capacity Type

• 3 Gallon
• 5 Gallon
• Others

Category

• Plain
• Flavoured

Packaging Type

• PET
• Cans
• Others

Distribution Channel

• Off-Trade
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Grocery Stores
  • Others
• On-Trade
• Online
• Restaurants/Hotels
• Café
• Others

Bottled Water Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, of type, category and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Russia, Turkey, Switzerland, Belgium, Netherlands, Denmark, Sweden, Poland, Turkey, rest of Europe, Japan, China, South Korea, India, Australia, Singapore, Japan, Thailand, Indonesia, New Zealand, Vietnam, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, South Africa, Kuwait, Qatar, Oman, Saudi Arabia, U.A.E., and rest of the Middle East and Africa, Brazil, Argentina and rest of South America.

Asia-Pacific dominates the market due to a growing consumer preference for healthier beverage options over sugary drinks. As health consciousness rises, consumers in Asia-Pacific increasingly opt for bottled water as a healthier alternative, driven by concerns about obesity, diabetes, and other health issues associated with sugary beverages. This trend is further fueled by urbanization, changing lifestyles, and rising disposable incomes, which make bottled water more accessible and affordable. As a result, the region experiences sustained demand for bottled water, propelling its dominance in the market.

North America is expected to grow in the market due to a heightened demand for clean water, driven by concerns over water contamination-related illnesses, and a growing awareness of the health benefits associated with consuming bottled water. Additionally, rising consciousness regarding healthier lifestyles prompts consumers to opt for bottled water over sugary alternatives. Similarly, Europe emerges as the third-largest region in bottled water market growth, propelled by a shifting preference towards healthier beverage choices, particularly amid concerns surrounding sugar-based drinks.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Bottled Water Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to organic coffee market.

Some of the major players operating in the market are:

• PepsiCo (U.S.)
• Nestlé, A.G. (Switzerland)
• The Coca-Cola Company. (U.S.)
• CG Roxane, LLC (U.S.)
• Tempo Beverage Ltd (Israel)
• Keurig Dr Pepper Inc. (U.S.)
• Dr Pepper/Seven Up, Inc (U.S.)
• Ferrarelle (Italy)
• SANPELLEGRINO (Italy)
• Reignwood Investments U.K. Ltd (U.K.)
• LaCroix Beverages, Inc. (U.S.)
• GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
• Mountain Valley Spring Water (U.S.)