- The bottled water market is experiencing consistent growth due to increasing consumer preference for packaged hydration solutions. Rising awareness of quality and purity standards is influencing purchase decisions and shaping product innovations
- Premium and functional bottled water categories are expanding as consumers seek added value and health-related benefits. Brands are introducing products with minerals, vitamins, and unique packaging to enhance appeal and support differentiation
- Asia-Pacific bottled water market dominates the global market with the largest revenue share of 46.1% in 2024. This dominance is supported by its large population, rapid urbanization, and increasing awareness of the importance of clean drinking water
- Europe region is expected to witness the highest growth rate in the global bottled water market, driven by rising health awareness and increasing demand for premium and functional water products
- The purified water segment is anticipated to hold the largest market revenue share, driven by its widespread accessibility, affordability, and the perception of enhanced safety due to various filtration processes. Consumers prioritize it for daily hydration due to its consistent taste and economical price



