“Rise of Functional and Enhanced Bottled Water”
- Functional bottled water infused with vitamins, minerals, and antioxidants is becoming a top choice for health-conscious consumers
- For instance, Glaceau Vitaminwater offers flavored hydration with added nutrients targeting energy and immunity support
- Enhanced hydration products appeal to on-the-go individuals who seek wellness without compromising convenience
- Products often include callouts such as "supports immunity" or "boosts metabolism" right on the front label for quick recognition
- Younger consumers in urban environments are driving the shift toward lifestyle-oriented water choices
- Unique packaging designs and creative marketing campaigns are helping functional water stand out among traditional bottled options
