- In August 2024, Flow Beverage Corp. announced the launch of Flow Sparkling Mineral Spring Water, marking its entry into the sparkling water market. This new product line features zero-calorie, zero-sugar beverages in flavors such as Blackberry + Hibiscus and Lemon + Ginger, packaged in 300ml aluminum bottles made from 70% recycled material. Developed in partnership with Kingston Aluminum Technology Inc., the packaging uses 30% less aluminum and requires 60% less energy to produce than traditional options, aligning with Flow's commitment to sustainability. The introduction of this product expands Flow's portfolio and positions the company to meet growing consumer demand for health-conscious, environmentally friendly beverages
- In July 2024, Source Global introduced SKY WTR, a canned water product sourced from air and sunlight, marking a significant advancement in sustainable water production. Utilizing their proprietary Hydropanel technology, the company extracts water vapor from the atmosphere, condenses it using solar energy, and mineralizes it for optimal taste and health benefits. This process produces water without depleting groundwater resources, offering an eco-friendly alternative to traditional bottled water. SKY WTR is packaged in recyclable aluminum cans, aligning with the growing consumer demand for environmentally responsible products. The launch of SKY WTR not only provides a sustainable hydration option but also sets a new standard in the beverage industry, encouraging other companies to explore innovative, resource-efficient solutions
- In February 2024, Gatorade introduced its first unflavored water, Gatorade Water, marking its expansion into the bottled water category. This product is designed to offer hydration with the credibility of the Gatorade brand, featuring alkaline water with a pH of 7.5 or higher and infused with electrolytes for a crisp taste. The bottles are made from 100% recycled plastic, aligning with sustainability goals. Gatorade Water is available in 1L and 700ml sizes, with a sport cap option, and is priced competitively to appeal to active individuals seeking all-day hydration. The launch is supported by a 360-marketing campaign titled "Always in Motion," featuring prominent dancers and choreographers to emphasize the brand's connection to movement and energy. This strategic move positions Gatorade to compete in the growing wellness and hydration market, appealing to consumers looking for healthy, convenient beverage options
