- The market is undergoing a transformation with a strong shift towards healthier and functional alternatives that retain the fizzy appeal of traditional soft drinks
- Manufacturers are investing in natural sweeteners and botanical ingredients to appeal to evolving consumer preferences
- North America dominated the carbonated beverages market with the largest revenue share 32.1% in 2024, driven by high consumer demand for ready-to-drink beverages and the increasing popularity of low-calorie carbonated drinks
- Asia-Pacific region is expected to witness the highest growth rate in the global carbonated beverages market, driven by rising urbanization, increasing disposable income, and changing consumer preferences toward Western-style beverages across countries such as China, India, and Indonesia
- The standard segment dominated the market with the largest market revenue share of 46.3% in 2024, driven by its widespread consumer acceptance and deep-rooted presence in global consumption habits. Iconic brands under this segment, such as cola and lemon-lime sodas, continue to perform well due to their availability across all price points and their positioning as an indulgent refreshment option. These beverages also benefit from strong brand loyalty and global marketing investments that sustain their dominance in both developed and emerging economiesa
